Blog page 69

How repurposing blog content can move you forward Content is one of the most important aspects of any online marketing campaign. If you’ve been faithfully blogging and doing your best to create great content, you’ll know that some posts don’t seem to get any traction while others can take off and keep driving traffic to your site months or years after they’ve been published. It can be very difficult to guess how a particular blog post is going to perform ahead of time. But once you know that a piece is a hit, it’s a shame to just let it sit in your archives. Time is a precious resource for anyone who is trying to market a small business, so why waste time developing brand new content when you can get more use out of content that you already know your audience loves? When you repurpose successful blog content you […]

What’s been happening this week? Another week, another Link Roundup. There were some really great articles posted this week, so let’s jump right in. How to Use Smart Content to Take Advertisements to the Next Level HubSpot published this article with tips to ensure your content is working to serve your marketing campaigns. How to Create Kickass Content for Your Brand’s Audience And Seer Interactive published this great piece about how to make sure your content is working to serve your particular audience. How People are Really Using Snapchat Your humble Link Wrangler is well over the age of 25, so like most people in my demographic I struggle with understanding Snapchat. Fortunately, the kind souls at NewCred have put together an infographic to help explain some of its mysteries. 10 Stats That Will Make You Rethink Marketing to Millennials And speaking of young people, WordStream put together a guide […]

A LinkNow Media Guide to Retargeting Campaigns for Small Businesses Many small business owners are doing everything they can to get noticed online; they invest in a professionally designed website and SEO, they blog actively, and engage with their followers on social media. These are all very important aspects of every online marketing campaign, but sometimes your business needs an extra boost. That’s where retargeting can be a big help. Some people think it’s creepy, but retargeting is an advertising method used by nearly every large company that has a presence on the Internet. However, very few small businesses are using this resource. And when it comes to online marketing, any time you don’t make use of an available tool, you’re just leaving money on the table for one of your competitors who is using it. Let’s talk about how you can use retargeting to your advantage. What is retargeting? […]

The Week in Online Marketing It was a busy week in the online marketing world, with a lot of great articles getting published. A lot of the posts that resonated with us and our friends on social media this week were about content. Let’s check them out! Why You Won’t Recognize SEO in Five Years This great post from HubSpot goes into how the changing ways that we search are changing SEO. Intent Marketing: The Life-Changing Magic of Giving People What They Want WordStream put together a good guide to ensuring that your content is meeting the needs of the people who are searching for it. The Key to Winning in 2016: Invest in Content According to the folks at SEMrush, content is still the key to succeeding in online marketing. Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality The search experts at […]

Using a website builder to customize a template website We’ve been writing a lot recently about websites – how to get one, how to design one, who to buy them from. This week we’re going to take a look at a few of the low tech options for building a site yourself. Many small business owners have a very limited budget to spend on marketing, and the thought of spending hundreds or thousands of dollars to hire someone to build a custom website is not very appealing. In an effort to save money, many small business owners turn to services like Wix, Weebly, and Squarespace to build their websites. Are these sites worth the investment? Let’s take a look. What is a website builder? The appeal of these website builder sites is that they allow someone with little to no technical knowledge to create a serviceable website in an hour […]