Blog page 60

Why isn’t my website working? So you’ve been told that everyone needs to have a website, so you went out and got one to promote your small business. But now what? If you’re like most small business owners, you are wondering where to go from here. It can be frustrating when you spend time and money building a website, and then it doesn’t seem to do anything. It isn’t attracting much traffic, and it isn’t collecting leads or generating new customers for you. It’s unfortunate but true that a website is not enough on its own – however, with a little effort, you can build your website into the centerpiece of your marketing effort and turn it into a magnet that pulls in as much business as you can handle. Blogging and Sharing The single best way to attract an audience for your website, people who WANT to be there and who […]

Google Changes the Process of Leaving Reviews for Businesses This week, Google began rolling out some major changes to Google+. For now, the old Google+ pages are still an option, but they will likely be phased out soon and we will be left with only the new, updated version. Most significantly for business owners, they have removed the ability for customers to read or leave reviews on a business’s Google+ page. Some are arguing that businesses are simply no longer welcome on Google+. But regardless of Google’s motivations, this is a big change, and it has left business owners and marketers around the world who have invested lots of time and effort in collecting customer reviews on Google+ scrambling to figure out how to keep collecting customer reviews or if it is even going to be worthwhile going forward. One thing is for sure – we are still seeing reviews in […]

We’ve been hearing from a lot of our clients lately who say they are getting repeated, irritating calls from people claiming to represent Google. Most of these calls start with a recorded voice asking you to press a number to update your listing or “verify your business.” Some of you have been getting as many as 10 of these phone calls each day! People are understandably angry about this – after all, nobody likes having their time wasted. However, despite what these people claim, they have nothing to do with Google. They’re scammers trying to sell you things, and they’re using Google’s name to try to appear more legitimate. How to beat these “Google” scammers Google doesn’t actually make telemarketing calls. They’re one of the biggest companies in the tech world – they know they can just sit around and wait for people to bring them their money. The telemarketing […]

Social media is an indispensable tool for small businesses who are hoping to market themselves online. However, if you are already working long hours to make your businesses a success, managing a social media account can seem like a huge waste of time. If you feel this way, don’t worry – there are plenty of tools you can use to make managing your social media accounts easier and more efficient. Here are four of our favorites! 1. Buffer Buffer is perhaps the biggest time-saving tool out there for social media users. It allows you to queue up a series of updates for Facebook, Twitter, LinkedIn, and more – and then post those updates on a schedule that you set. This means you can create all of your social media updates for the week when you have a few spare minutes, and then set the schedule so Buffer will release them […]

Link building is exactly what it sounds like – working to increase the number of links pointing to your website from other places on the web. Link building is a huge part of Search Engine Optimization (SEO) because Google uses the number and quality of links pointing to any given website as a way to measure how reliable that website is (ie the more high quality links, the better!). If your business is going to compete and thrive online, you need to do everything you can to drive traffic to your website, and link building is a vitally important part of that. But how do I actually build links? If you are working on link building on your own as a part of your online marketing efforts, then the most effective method of generating links to your website is by creating great content that people want to link to – […]