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4 Big Benefits of Blogging (and Why Even Contractors Should Do It)

09Sep
Background shows a workspace with a laptop, notebook, and teapot. Caption says: 4 reasons every business needs a blog.
teIf you’re not blogging in 2022, you’re leaving a lot on the table. Blogging helps put eyes on your business. It helps build trust with your audience—and with Google. Even contractors like roofers, plumbers, and general contractors are reaping the rewards, using it to scale up and build their brands simultaneously. If you’re not, you’re losing out. With that in mind, let’s look at 4 concrete reasons every business—including contractors—needs a blog. 1. The Cheapest Way to Increase Traffic Content is king when it comes to search engine optimization, and keeping a blog means that your website will be updated regularly with indexable pages. Try focussing your blog posts around topics that are related to your industry and include keywords and terms that promote your overall SEO strategy. Without a blog, a good chunk of the clicks on your website will likely come from people already familiar with your business […]

Three Ways To Engage Your Audience on Social Media

02Sep
On left, a pretend-social media post featuring an image of a megaphone. On the right, caption says: 3 ways to engage your audience on social media.
Wouldn’t it be nice to have an easy, effective way to engage your audience and get people liking, sharing, and commenting on your social media posts? Well, this blog post’s for you. At LinkNow, we’ve learned the hard way how to manage social media so you don’t have to go through the trouble yourself. Here are our 3 top tips to engage your audience and grow your presence on social media. 1. Prioritize The Most Valuable Platforms Social media is an ever-expanding landscape. It can be difficult to grasp what sites and platforms exist and, more importantly, which platforms your audience uses. Let’s start with some of the most popular platforms in 2022: Facebook Instagram Twitter LinkedIn Pinterest TikTok Google Business You always want to identify your target demographic and make your presence felt on the social media sites they are using. For example, if you have a product or […]

Google Passage Ranking: What It Is and What It Means for SEO in 2022

24Aug
Background shows Google homepage. In foreground, caption says: What is passage ranking?
Publishing long-form content has never been more important to ranking well on Google. And the reason? Google passage ranking: a relatively new (since 2021) feature affecting how Google ranks and indexes web pages. Today, let’s look at what Google passage ranking is, how it works, how you can harness it to improve your content’s online rankings. Let’s dive in. What is Passage Ranking? Passage ranking (also called passage indexing) is new feature that helps Google understand and contextualize the content of a webpage. It also helps generate better search results for users. Instead of ranking a whole webpage for a particular keyword, Google now ranks passages from that page according to how relevant they are to said keyword. Passage ranking evaluates certain sections to provide more specific, higher-quality search results for users. Consider this example. Let’s say there’s a 5000-word-long page about search engine optimization (SEO). Of the 5000 words, […]

Use Google’s EAT Principle to Crush the Competition

12Aug
A woman eats a salad with a face of contentment. Text says: EAT your way to the top.
Looking to get more leads from Google? Then first and foremost, you need to know about the Google EAT principle. By mastering EAT, you’ll be able to grow your web presence into a juggernaut, driving traffic from Google to your site. Let’s get started. What Is EAT? EAT stands for: Expertise Authority Trust Pretty simple so far. Let’s break down each of those terms and explain how they’re relevant to the way you create content going forward. Expertise Google wants to know how much you (the content creator) know about your industry and specific topics that surround what you do. Authority Google takes a step back to examine the larger picture, reviewing the credibility and good reputation of the creator of each piece of content, the brand, and the website in its entirety. Trust It’s true what they say about trust. It takes a while to build it and only […]

7 Ways to Promote Your Blog Online [2022]

10Aug
A woman sits cross-legged with a laptop on her lap. Text says: 7 ways to promote your blog.
If you want people to read your blog, you need to promote your blog. How do you go about doing that? You’re in luck, because we’ve assembled a list of 7 ways you can promote your blog quickly and efficiently. These are tried-and-true techniques we use every day to promote our content. These are simple, effective strategies that will help you grow your audience, improve search rankings, and drive traffic to your site. And they don’t take much effort, either. Let’s get started. 1. Harness Social Media This is the easiest way to attract viewers to your blog. You can share individual blog posts on every platform you sign up with, be it Facebook, Instagram, LinkedIn, Subreddits, or Twitter. It’s an organic method of growing your readership without spending much time or money. When sharing content on social media, give your readers a reason to click on your blog. Don’t […]