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Trust Signals to Boost Your Conversion Rate

07Mar
The Secret That Will Unlock Your Website’s Lead-Generating Potential Are you interested in DOUBLING the number of leads you get from your website? Read on to find out how trust signals can boost your conversion rate by up to 100%. What are Trust Signals? Trust signals convey information that make customers confident in their decision to purchase a product or service from a company. Some common examples of trust signals are testimonials, industry association logos, awards, and certifications. Examples of Trust Signals from Our Website You can see some examples of trust signals on our linknow.com home page. These trust signals show awards we’ve won, our excellent Google rating, our Google Partner badge, and indications that all payments made to us for our services are safe and secure. These are all things we’re proud of. We want to show them off to anyone who visits our site.  These signals help […]

Semantic Search and Intent Optimization: A Brief Guide

02Mar
A human hand opens futuristic applications on a touchscreen. Text says: Semantic search: The future of SEO.
Find Out Why Secondary Keywords Are Your Superpower The way people search the Internet is changing, with as many as 33% of households using voice commands to ask questions. That’s not all. Way back in 2010, the key to ranking well in the search engine results pages (SERPs) was to produce as many backlinks as possible while filling each page to the brim with keywords. Times are changing. The focus of a great SEO strategy has shifted. How does semantic search play into this in 2022, and why are secondary keywords so powerful? First, let’s peer into semantic search and why it’s so crucial for an exceptional modern SEO strategy. Defining Semantic Search Semantic search refers to a new era of SEO in which experts are not so interested in what keywords a searcher uses, but rather how those keywords are used. It seeks to understand the core behavior, motivation, […]

Does Long-Form Content Improve Search Ranking?

22Feb
In background, a person wrotes in a notebook. In foreground, text says: More words. More chances to score.
If you think keeping your content short and sweet is the recipe for success, think again. Long-form content is the Internet’s gold standard. It’s the best way to rank well on Google, increase your online visibility, and grow your audience. No matter the type of content you’re creating, if there’s not enough meat and potatoes to satisfy your audience, no one is going to want to stick around for dessert. So, what’s good about long-form content? Read on to discover what could be your new secret weapon. What Long-Form Content Is (and Isn’t) To break it down, long-form content is content that’s comprehensive and in-depth. It provides a deep dive into the subject matter, providing a full reading experience that leaves your audience feeling satisfied. The Best Long-Form Content: Is easy to scan Uses plenty of headings “Chunks” content by using images, infographics, and other visual information Uses bullet-point lists […]

Google Guarantee: What It Is and How It Works

17Feb
In background, a boxer raises his arms in victory. In foreground, text says: "Crush the competition with Google Guarantee."
Google Guarantee is one of Google’s latest search features. It’s also one of the best ways to get leads, grow your business, and stand out from your competitors. But not everyone can take advantage. In this post, you’ll learn what Google Guarantee is, whether you qualify for the program, and how you can use it to generate leads at minimal cost. Let’s get started. What Is Google Guarantee? Google Guarantee is a new search feature designed to vet and recognize the most reliable, reputable businesses. Like Google Ads, Google Guarantee is a type of pay-per-click (PPC) advertising program in which businesses pay, not for how many ads they run, but for how many times a user engages with the ad. Unlike Google Ads, Google Guarantee requires that Google screen, verify, and approve your business before you can run ads through the program. It’s a much more rigorous program designed to weed […]

How to Write a Blog Post: A Step-by-Step Guide

15Feb
On the left, a typewriter, pencil, cup of coffee, and three scrunched-up sheets of paper. On the right, text says: How to write a killer blog post.
Writing blog posts is a stellar way to grow your web presence, drive traffic to your site, and convert visitors into customers. But it ain’t easy. Not unless you know what you’re doing. Fortunately, we have you covered. Here is our fail-safe, step-by-step guide to writing a blog post. This is what we use to grow our blog traffic and reach new customers. Read on to learn how you can create business-boosting blog posts yourself! Part 1: Keyword Research Don’t let the term keyword (KW) research get the best of you. Even if research hasn’t really been your thing in the past, we promise following these steps will make it quick, easy, and much more profitable in the long run. Step 1: Research Your Target Audience Who is your target audience? What questions are they asking? What information do they need to perform a transaction? These are just a few […]