Blog page 48

2015 was a big year for online marketing A lot happened this year in the world of online marketing. Between Google’s more-bark-than-bite “Mobilegeddon” update and all the monkeying around they did with Google+, small business owners had a lot to deal with on the organic search front. Add to that the big changes that have rippled across social media giants like Twitter and Facebook and the always changing trends in what are considered “best practices” online, and it’s easy to understand why so many of our clients tell us they feel overwhelmed when it comes to online marketing. But never fear! If you want to really start making an impact with your online marketing in 2016, it doesn’t have to be complicated. We’ve collected some ideas that are great for small business owners and aren’t too complex to pull off on your own. Focus on Content The name of the […]

The Week in Online Marketing Hey, everyone! It’s time for another link roundup. There are the articles and blog posts we found this week that we thought were the most interesting or most useful. We hope you get as much out of them as we did! The Anatomy of a Highly Shareable List Post The always-cool HubSpot blog put out a great infographic this week that features a step-by-step break down on how to build a list post that can go viral. Check it out! The 50 Things I’m No Good At With Social Media   The folks at Buffer are generally considered social media experts, so when Buffer’s Kevan Lee writes a big list of things he can improve, it can make us feel better about ourselves while also seeing things we could improve. It helps that he has a good sense of humor about it! 4 Reasons Why […]

Great job, everyone! It’s that time of year again! Every holiday season, LinkNow Media works with a local organization called The Batshaw Foundation, a non-profit with the mission “to help break the cycle of neglect, abuse, and failure experienced by many children aged 0-18 years and their families. The Foundation supports the clients of the Batshaw Youth and Family Centres, living on the island of Montreal, when public funds are not available.” The Batshaw Foundation intervenes when children are victims of abuse, neglect, abandonment, or have serious behavior problems. The Foundations uses its funds for the direct benefit of children, whether they are living with their own families, in foster care, or in residential placement. Last Friday, we held the annual LinkNow Media Talent Show in benefit of The Batshaw Foundation. This year, we raised over $10,000 and collected over 200 gifts to be distributed to children throughout the Montreal […]

What we’ve learned this week Here’s a collection of the links we found on social media this week that had a big impact. We hope you get as much out of them as we did! 5 Ways to Get People to Actually Read Your Content There’s nothing more frustrating than working hard to research and write great content and having nobody actually click on the link to read it. Rocket Post put together some great tips to get people to read and engage with the content you’ve worked so hard on. What is Content Marketing? Copyblogger produced an excellent resource that can serve as a content marketing resource library. It’s a list of 100 articles that contain guides on virtually every aspect of running a successful content marketing campaign. $100,855 by segmenting to 6,500 emails This blog post details the process examine.com used to segment its email list and send […]

Don’t have a lot of time for social media? Make the most of it with these tips. If you are running a small business Twitter account, you want more Twitter followers. Period. Why else use Twitter if you don’t want to build an audience? However, getting those first few followers is a major stumbling block for many people. Luckily there are some quick, easy and FREE ways to get that follower count climbing. Follow people in your industry, and interact with them Search for people you know, competitors, and industry experts, and follow them. Then interact with them – especially those who are very active on Twitter. Like their tweets, comment, and retweet. Most of them will follow you back. Even better, once they’re following you, these are the people most likely to retweet you, and retweets are one of the quickest ways to new followers. Learn relevant hashtags, and […]