What we learned this week
Every week we collect some of the most interesting or educational online marketing blog posts we can find so we can share them with our readers, and this week is no different. Read on to find the best of what we found this week.
From the pros at Buffer, the beginner's guide to creating marketing personas. Personas are a critical part of designing any marketing campaign, so check this out to learn how to do it right.
Making money isn't the direct goal of most content marketing campaigns, but Builtvisible has a great guide to making them pay.
SEO and content marketing shouldn't be mutually exclusive. SEMrush has a great article on making sure your efforts in both areas are working together for the benefit of your business.
If you're running your own WordPress site, you'll find this article from Gravitii about the best SEO plugins invaluable.
That's it for this week. Did you find any of these links especially interesting or useful? Leave a comment or drop us a line on Twitter. See you next week!