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  In the competitive wellness industry, standing out online is crucial for attracting new clients. In 2018, an Orlando-based massage therapist partnered with LinkNow to enhance their online visibility. At the time, their website had minimal presence, ranking for fewer than 30 keywords in Google’s top 50. Fast forward to 2025, and they now dominate search rankings, holding the #1 position for many of their primary services. In this case study, we’ll explore the challenges they faced, the strategies we implemented, and the results they achieved. Minimal Online Presence The client’s basic website lacked search engine optimization. It had limited service pages, no blog content, and did not provide an engaging user experience. Without a strong online presence, potential clients searching for massage therapy services in Orlando found competitors instead. Low Search Engine Rankings With fewer than 30 keywords ranking within Google’s top 50, the website struggled to appear in […]

Overview Authoritativeness has been a key part of how Google rates websites for many years but is becoming even more important as search engine algorithms evolve. This blog examines the importance of expert opinions and how small business owners can use their authority to their advantage. Highlights •Introduction •Why Google Has Started To Focus on Authoritativeness •The Shift Toward Q&A Formatting and Expert Contributions •How Small Business Owners Can Build Their Online Authority •Need Help Establishing Your Online Authority? LinkNow Can Help! Introduction Google’s search algorithms are constantly evolving, but one factor has become increasingly important: authoritativeness. As misinformation and generic content flood the internet, Google is refining its ranking systems to prioritize high-authority content. This shift means businesses that demonstrate real-world knowledge and industry authority have a greater opportunity to rank higher in search results and attract more qualified leads. For small business owners, this means simply publishing content […]

Overview LinkNow helps businesses improve their search engine rankings by optimizing their websites for voice search, using strategies like conversational keyword integration, local SEO enhancements, and structured content formatting to ensure they appear in voice-based queries. Highlights •Introduction •What Is Voice Search? •Can Voice Search Improve Your SEO? •How LinkNow Optimizes for Voice Search •What Types of Results Can You Expect With LinkNow’s Voice Search Optimization? •Start Ranking for Voice Searches With LinkNow Introduction Voice search is transforming how people find businesses online, making it essential for companies to optimize their digital presence accordingly. Over 62% of American adults now use AI-powered assistants like Siri, Alexa, and Google Assistant, which means appearing in voice search results has become a key factor in online visibility. Here at LinkNow, we’ve quickly embraced the power of voice search optimization and work hard to ensure our clients rank for natural language queries, “near me” […]

Overview Search engine optimization (SEO) is a vital component of digital marketing, but not all SEO practices are effective. White hat SEO is an ethical, sustainable approach that prioritizes long-term success over quick, risky gains. In this blog post, LinkNow Media explores white hat SEO to explain why we’re committed to it, as well as how it differs from black hat techniques. Highlights •Introduction •What Is SEO? •What Is Black Hat SEO? •What Is White Hat SEO? •How Can You Benefit From White Hat SEO Tactics? •What Are the Best White Hat Tactics? •LinkNow Media Is Committed to White Hat SEO Introduction SEO is one of the cornerstones of effective digital marketing. By optimizing your website and content for search engines, you can drive organic traffic to improve your online presence and ultimately help your business grow. However, the effectiveness of SEO practices can vary, with white hat SEO standing […]

  In today’s case study, we’re highlighting how LinkNow’s effective SEO strategies propelled an established dry cleaner’s online success. Serving the community for nearly seven decades, this local dry cleaning business in Maine built its reputation on reliability and quality. Yet, despite a strong local following, their online visibility failed to reflect that legacy. With modern consumers relying on search engines to find services, a lack of digital presence limited their new customer acquisition. When this client first came to us in 2021, their web presence was the bare minimum, but our services provided them with immediate results that only increased over time. Let’s take a look at their story. A Solid Reputation Doesn’t Cut It Anymore Operating since 1953, this locally owned business built a strong reputation through decades of service. Despite its deep roots in the community, visibility in search results remained a struggle. Competing with larger franchises […]