In the competitive wellness industry, standing out online is crucial for attracting new clients. In 2018, an Orlando-based massage therapist partnered with LinkNow to enhance their online visibility. At the time, their website had minimal presence, ranking for fewer than 30 keywords in Google’s top 50. Fast forward to 2025, and they now dominate search rankings, holding the #1 position for many of their primary services.
In this case study, we’ll explore the challenges they faced, the strategies we implemented, and the results they achieved.
Minimal Online Presence
The client's basic website lacked search engine optimization. It had limited service pages, no blog content, and did not provide an engaging user experience. Without a strong online presence, potential clients searching for massage therapy services in Orlando found competitors instead.
Low Search Engine Rankings
With fewer than 30 keywords ranking within Google’s top 50, the website struggled to appear in relevant search results. Competitors with well-established SEO strategies had a significant advantage, making it difficult for the client to generate organic traffic.
No Authoritative Backlinks
The client’s website lacked high-quality backlinks from reputable sources, which limited its ability to build domain authority. Search engines use backlinks as a key ranking factor, and without links from trusted industry websites, directories, or local businesses, the site struggled to compete.
Lack of Fresh Content and Engagement
The client’s website had not been updated in years, and they were not utilizing social media or blogging to engage their audience. Without new content, search engines had little reason to prioritize their site in rankings. Additionally, they were missing out on opportunities to educate potential clients and position themselves as experts in massage therapy.
Step 1: Foundation Plan Implementation
The client started with one of our Foundation plans, which focused on improving their website’s technical SEO. We optimized meta tags, website layout, and service page content to align with high-intent keywords. Additionally, we improved site speed and mobile responsiveness to enhance user experience and search engine rankings.
Step 2: Content Optimization and Keyword Expansion
We conducted extensive keyword research to identify high-impact search terms specific to their services and location. By incorporating these keywords naturally into service pages, FAQs, and internal linking structures, we improved their search relevance. We also recommended adding new service pages for specialty massage treatments, making it easier for clients to find exactly what they needed.
Step 3: Local SEO and Google Business Profile Optimization
Since most massage therapy clients search for services near them, we optimized the client’s Google Business Profile (GBP) to enhance local search visibility. We updated their business information, added professional photos, and implemented a review generation strategy. By encouraging satisfied customers to leave positive reviews, the client quickly gained credibility and trust among local searchers.
Step 4: Upgrading to the Elite Plan
After seeing initial improvements, the client upgraded to one of our Elite plans to further accelerate growth. This included professional blogging, social media management, and strategic backlink-building efforts.
With their new package, this client received over 5000 backlinks annually to boost their online authority. Our content marketing team created blog posts to educate potential clients about the benefits of this client’s services. We also developed and published valuable content for social media engagement.
Step 5: Ongoing Website Design Enhancements
Utilizing our in-house design team, the client regularly updated their website by incorporating seasonal promotions and fresh content to keep visitors engaged. For example, they offered limited-time discounts for holidays, which led to an increase in appointment bookings.
Significant Keyword Growth
The client went from ranking for fewer than 30 keywords in the top 50 to ranking to over 2700 keywords, including multiple #1 positions for primary services such as “post-surgery massage Orlando” and “lymphatic massage near me.”
Increased Website Traffic
We strengthened the client's domain authority by securing authoritative, relevant backlinks from reputable health and wellness websites, industry directories, and local business associations.
With improved rankings and high-quality content, the client experienced a dramatic increase in website traffic. Monthly organic visits increased by over 300%, bringing in a steady stream of potential clients.
Higher Conversion Rates
Thanks to a more engaging website, strategic seasonal promotions, and a strong social media presence, visitor-to-client conversion rates improved significantly. Before working with us, their website’s conversion rate was around 1.5%. By 2025, that number had climbed to 5.2%, meaning more website visitors were booking appointments.
- •A solid SEO strategy can transform an underperforming website into a top-ranking industry leader.
- •Local SEO and Google Business Profile optimization are essential for service-based businesses.
- •Consistent content updates, including blogs and social media posts, improve engagement and search rankings.
- •Investing in an upgraded service plan with advanced SEO strategies and link-building efforts will accelerate results.
- •Website design enhancements and seasonal promotions help convert visitors into loyal clients.
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