LinkNow Case Study: Dry Cleaners in Maine

In today’s case study, we’re highlighting how LinkNow’s effective SEO strategies propelled an established dry cleaner’s online success.

Serving the community for nearly seven decades, this local dry cleaning business in Maine built its reputation on reliability and quality. Yet, despite a strong local following, their online visibility failed to reflect that legacy. With modern consumers relying on search engines to find services, a lack of digital presence limited their new customer acquisition.

When this client first came to us in 2021, their web presence was the bare minimum, but our services provided them with immediate results that only increased over time. Let’s take a look at their story.

A Solid Reputation Doesn’t Cut It Anymore

Operating since 1953, this locally owned business built a strong reputation through decades of service. Despite its deep roots in the community, visibility in search results remained a struggle. Competing with larger franchises and newer companies with aggressive digital marketing strategies posed a significant hurdle.

When signing up for digital marketing services in 2021, the company had fewer than 50 keywords ranking in search engine results. This limitation impacted website traffic and reduced potential customer engagement.

Their Digital Footprint Didn’t Reflect Their Business

Another issue involved an outdated website that lacked responsiveness. Slow loading times and an unappealing interface discouraged visitors from staying on the site. Additionally, inconsistent citations across business directories confused search engines and potential clients. Without high-quality backlinks, credibility remained low, further affecting their search rankings.

Step 1: Building a Fast, Mobile-Friendly Website

A slow, outdated website can drive potential customers away. We created a sleek, mobile-responsive site that loads quickly on all devices. With clear navigation, engaging visuals, and well-structured service pages, their visitors could easily find what they needed—whether it was pricing, store hours, or information on specialty cleaning services.

Step 2: Enhancing Local SEO With Optimized Content

To ensure the business ranked for high-intent local searches, we developed targeted, keyword-rich content. Blog posts, service pages, and FAQs answered common customer questions while naturally incorporating relevant search terms. This strategy helped improve visibility for searches like “best dry cleaner in [their city]” and “same-day dry cleaning near me.”

Step 3: Showcasing the Business With a Custom Photo Gallery

Knowing that strong visuals enhance engagement and credibility, we incorporated a custom photo gallery featuring high-resolution images of their storefront, staff, and specialized cleaning processes. This helped improve user experience while also supporting SEO efforts by providing Google with more visual content to index.

Step 4: Providing Ongoing SEO and Marketing Support

SEO is not a one-time effort—it requires continuous improvement. Our team provided ongoing keyword tracking, content updates, and performance monitoring. Our regular strategy adjustments maintained the initial ranking growth, helping the business steadily increase its placement on Google and attract new customers.

Step 5: Implementing High-Quality Backlinks and Optimizing Local Citations

In addition to our core SEO strategy, we focused on building high-quality backlinks to establish the business’s authority and credibility. We also optimized local citations to ensure consistency across online directories, helping search engines trust and rank their website more effectively.

A Tenfold Increase in Keyword Rankings

When they first partnered with us in 2021, fewer than 50 keywords ranked on Google. However, they saw immediate results with LinkNow’s marketing services—eventually bringing them to over 500 high-ranking keywords by 2024.

Major Ranking Jumps in Competitive Searches

While their overall rankings improved steadily over time, some updates resulted in major jumps. After implementing high-quality backlinks and optimizing local citations, the business saw a leap in search positions for key terms. Google’s algorithm rewarded these efforts, moving the business into the top search results for its most valuable services.

More Calls, More Walk-Ins, More Business

This improved visibility translated into real-world success. The combination of accurate citations, compelling website content, and strong search rankings led to a noticeable increase in calls and foot traffic. More customers discovered the business through Google Search and Google Maps, leading to a higher volume of new and returning customers.

• •A fast, user-friendly website is essential: By building a modern, mobile-friendly website with clear navigation, we improved user experience and increased engagement—factors that contributed to higher search rankings.
• •Local SEO is a game changer for small businesses: Ensuring that key details (name, address, phone number, and business hours) were consistent across platforms made it easier for customers to find and contact them.
• •Backlinks boost authority and rankings: Our high-quality backlinks strategy played a crucial role in improving search rankings and establishing the business’s authority in the industry.
• •Visual appeal boosts engagement and credibility: Our custom photo gallery showcased the business’s professionalism, equipment, and services, helping build trust with potential customers. High-quality visuals also contributed to their SEO by improving engagement signals.
• •Ongoing strategy adjustments keep businesses competitive: By continuously monitoring performance and adjusting strategies, we ensured this business stayed ahead of competitors and maintained its growth trajectory.

Want to Improve Your Business’s Online Presence?

If you own a small business and want to increase your visibility, LinkNow can help. We’ve helped businesses across industries achieve real growth through expert web design and digital marketing.

Click here to schedule a free consultation and take the first step toward online success!