Blog page 7

  Growing an established business in a competitive market isn’t easy, especially when your competition is just a click away. In late 2021, a New Jersey-based moving company came to LinkNow with a clear goal: they wanted more. This case study takes a closer look at how a strategic combination of a refreshed website, smart SEO, proactive lead management, and a commitment to long-term growth helped them rise to the top of the search results. Established (But Stuck) in a Competitive Market When this New Jersey-based moving company came to us in late 2021, they weren’t starting from scratch. Their business had a modest online presence, with some visibility on Google and a few leads trickling in. However, they were operating in an ultra-competitive space where “good enough” simply wasn’t going to cut it. With fewer than 200 keywords ranking in Google’s top 50, they were barely scratching the surface […]

Overview This blog post breaks down the four main types of Google search intent—navigational, informational, commercial, and transactional—and explains how small businesses can optimize their content strategy to align with each one. Highlights •What Is Search Intent and Why Does It Matter for Small Businesses? •Navigational Searches: Helping Customers Find You •Informational Searches: Educating Your Audience •Commercial Searches: Winning Over Shoppers •Transactional Searches: Capturing Customers Ready To Take Action •How to Identify Which Search Types Your Customers Use Introduction Understanding how people search online is one of the most powerful tools small businesses can use to attract the right customers. Not every Google search means the same thing—some people are ready to buy, others are doing research, and many are just trying to find a specific website. By recognizing the real reason behind a person’s query, businesses can create content that truly matches what the searcher wants and turn clicks […]

Overview A customer persona is a fictional profile based on real data that helps businesses understand and reach their ideal customers. This blog explains how to create personas and use them to make smarter, more effective marketing decisions. Highlights •What Is a Customer Persona? •How Does a Customer Persona Benefit Your Business? •How To Create a Customer Persona •How To Use Customer Personas in Your Marketing Strategy •Can Customer Personas Help Even if You Work With a Marketing Company? •Start Making Smarter Marketing Moves Now Introduction Understanding who you’re trying to reach is the foundation of effective marketing. Creating a customer persona brings that understanding to life by turning data into a relatable, detailed snapshot of your ideal buyer. Instead of speaking to a crowd, you’ll know exactly who you’re talking to. This blog will show you how to develop and implement customer personas to sharpen your strategy, improve engagement, […]

  In today’s LinkNow Case Study, we’ll be taking a look at a janitorial company in Hawaii that came to us in need of a digital rescue mission. With a lackluster, outdated website and no marketing budget at all, this business was floundering. In one of the most competitive markets for commercial cleaning, they were invisible. Fast-forward one year, and that same business is dominating page one for some of the most competitive keywords in their niche. How’d we do it? Smart strategy, relentless SEO, and a focus on building trust. Here’s how we took them from digital obscurity to the top of Google. No Digital Footprint To Build From When this Honolulu-based janitorial company first approached us in late 2023, their online footprint was virtually nonexistent. No web presence. No rankings. No clear way for potential customers to find them online—even if they were actively searching. In today’s market, […]

Overview This blog post explores how small businesses can plan for the future by focusing on aspects of their digital marketing that guarantee long-term results. We’ll be emphasizing sustainable strategies over shortcuts, with the goal of helping brands stay resilient through shifting algorithms and evolving tech. Highlights • Focus on the User and the Rest Comes Naturally • Embrace New Tools, But Don’t Over Rely on Them • Websites and SEO Are Long-Term Investments • Start Future-Proofing Your Small Business Today! Introduction The various ways businesses market online never stops changing, but your digital presence shouldn’t feel like a house built on sand. With every algorithm update, new platform, or marketing trend, brands that rely on quick fixes are left scrambling. So how do you stay visible, trusted, and relevant in a world that doesn’t sit still? You build on what lasts: real value, genuine connections, and smart systems that […]