Growing an established business in a competitive market isn’t easy, especially when your competition is just a click away. In late 2021, a New Jersey-based moving company came to LinkNow with a clear goal: they wanted more.
This case study takes a closer look at how a strategic combination of a refreshed website, smart SEO, proactive lead management, and a commitment to long-term growth helped them rise to the top of the search results.
Established (But Stuck) in a Competitive Market
When this New Jersey-based moving company came to us in late 2021, they weren’t starting from scratch. Their business had a modest online presence, with some visibility on Google and a few leads trickling in. However, they were operating in an ultra-competitive space where “good enough” simply wasn’t going to cut it.
With fewer than 200 keywords ranking in Google’s top 50, they were barely scratching the surface of their potential reach. They knew their website needed a modern overhaul, and they wanted to break through to the next level and stand out among dozens of competitors.
Missed Calls, Missed Opportunities
Like many small businesses, this moving company had a tight-knit team focused on delivering excellent service. But with limited staff, it was easy for calls to slip through the cracks—especially during busy moving seasons.
Each missed call meant a missed opportunity to book a job, build a relationship, or win over a customer. They recognized that to grow sustainably, they needed a way to manage incoming leads more effectively without hiring a full-time receptionist or overextending their existing team.
Fear of Falling Behind
The digital marketing world evolves quickly. From search engine algorithms to mobile user behavior, yesterday’s tactics won’t necessarily deliver today’s results. Our client knew this and felt the pressure.
They didn’t just want a short-term bump in traffic—they wanted long-term growth and a strategy that could adapt to changes in the market. Their biggest challenge was finding a partner who could help them future-proof their online presence.
A Fresh Foundation Built for Growth
We started by enrolling the client in our Foundation 35 plan, which gave them the modern, professional website they needed to truly compete. Our team focused on creating a mobile-friendly, SEO-optimized site that looked great and also made it easier for potential customers to find the information they needed.
We refined their service pages, added localized content targeting New Jersey neighborhoods, and restructured their website for a smoother user experience—making it easier for both users and search engines to navigate.
Boosting Authority Through Smart Backlinking and Citation Management
To enhance the company’s credibility online, we launched a focused backlinking and citation strategy.
Over the course of the year, we built 48 high-quality backlinks from reputable, industry-relevant sources. This helped build trust with Google, boost domain authority, and reinforce their reputation as one of the area’s top moving companies.
We also made sure every citation reflected their accurate business information, which ensured their proper details showed up wherever potential customers were searching.
Strengthening Their Sales Pipeline With Virtual Phone Systems
Once the business owners began seeing results and trusted the process, they decided to tackle one of their original challenges: missed leads. We introduced them to our virtual phone systems, designed specifically to help small businesses manage a higher volume of calls without overwhelming their staff.
The system allowed them to route calls intelligently, set up professional voicemail greetings, and track missed calls, which made it easier to follow up on every potential lead and never miss an opportunity again.
Doubling Down With an Elite Upgrade
With momentum building, the client eventually decided to accelerate their growth even more. They upgraded to our Elite 40 plan, which gave them even more SEO power. With additional backlinking efforts, enhanced content development, and personalized social media posting, we were able to push their rankings even higher—faster.
Rankings That Recovered—And Then Soared
After experiencing an initial minor dip in rankings—an expected part of overhauling an online presence—the client began to see steady upward movement. Within the first 12 months, they more than doubled the number of keywords ranking in Google’s top 50.
Their upgraded website, improved citations, and strong backlink profile worked together to build serious authority. When a Google core update hit in early 2025 and caused a temporary dip in their rankings, we were already in place with a proactive recovery strategy, adjusting their SEO campaign to not only recover quickly but come back even stronger.
Today, the company boasts over 1,000 keywords ranking in the top 50 positions, including dominant first-place rankings for highly competitive search terms like “residential moving” and “best local movers near me.” Their presence in local search is stronger than ever, and they consistently attract organic leads from customers actively looking for their services.
A Streamlined Sales Process With More Bookings
Thanks to the addition of our virtual phone system, the moving company was able to address a critical weakness: missed calls. With smart call-routing and professional voicemail handling in place, they captured more leads than ever before, even during peak moving seasons when every call matters.
Their team was able to follow up faster, book more jobs, and turn more inquiries into confirmed moves without overwhelming their existing staff or sacrificing customer service.
Sustained, Scalable Growth for the Long Haul
What started as a push for better rankings turned into a long-term growth strategy. With the Elite 40 plan powering their SEO, the moving company continues to climb higher in competitive search results.
They now enjoy a stable, scalable source of leads from organic search and have successfully positioned themselves as a go-to choice for residential and local moving services across their region. Their online foundation isn’t just built for today—it’s built to support their growth for years to come.
- •A strong foundation is critical for lasting success: Modernizing their website and building a solid SEO base gave this moving company the tools they needed to compete—and win—in a crowded market.
- •Patience pays off during early fluctuations: Temporary dips in rankings are a normal part of major digital upgrades. Trusting the process led to steady, sustainable growth over time.
- •Proactive lead management protects growth: Implementing a virtual phone system helped capture more leads, turning missed calls into new business without overburdening their team.
- •Investing in ongoing SEO amplifies results: Upgrading to a higher-tier plan allowed the company to capitalize on their momentum, which pushed their rankings and visibility even further.
- •Adaptability is key to staying ahead: Quick, strategic responses to Google updates kept the client on top—proving that continued success is more than just getting results, and requires maintaining and building on them over time.
Lead Your Local Market With LinkNow
In a competitive industry where standing still means falling behind, this New Jersey moving company proved that smart, strategic investment in digital marketing delivers real, measurable growth. By trusting the process, embracing modern tools, and staying adaptable through every market change, they built a powerful online presence that continues to drive bookings.
Want to get ahead in your competitive market? Contact LinkNow today and let our team develop a custom marketing plan to suit your small business.
