Blog page 50

Give your business a social media identity The way we choose to communicate says a lot about us, and this applies to companies just as much as it does to human beings. When most small businesses first create social media accounts, they’re just thinking that this is a new way to get information to their customers. But if you haven’t thought carefully about your brand voice, you may be missing opportunities to connect – or worse, alienating customers! What is a brand voice? Put simply, a brand voice is the way that your brand communicates with the outside world – the tone you use and the style of your writing. If you haven’t thought about it, you’ve probably just defaulted to using your own voice and style when writing social media posts, but this isn’t always the best route. Why does brand voice matter? Brand voice matters for the same […]

The LinkNow Media Way Here at LinkNow Media, we’re small business marketing specialists. We’ve worked with over 20,000 small business owners to create and promote websites for their companies. This experience has given us insight into the unique struggles faced by small business owners when they promote their businesses online, and we’ve come up with a winning formula. Website Design for Small Business The simple truth is that web design isn’t a one-size-fits-all process. We can all agree that any business operating today needs to have a website, but goals for different types of businesses are radically different. Large, multinational brands, like McDonald’s or Toyota have websites with a primary function of brand management and customer loyalty. After all, they don’t need to use their websites to help new people discover their companies – everyone already knows who they are. On the other end of the spectrum are professionals who […]

What is SEO Content? Why do I care? Google has come right out and said that, along with links, content is one of the most important factors in any website’s search ranking. Content is a necessary component of any SEO campaign, but what does that mean? Content is King, but Not All Content is Created Equal Small business owners who are trying to manage their own online marketing often struggle with this topic. They know they need to create content (because they’ve been told that it’s important) but have no idea how to create content that is effective for SEO. Search Engine Optimization, or SEO, is the practice of making sure every element of your website is designed to help it rank well in search engines like Google. Search Engine Optimized content is simply content that has been created with search engines in mind – it’s been written with the […]

Share your knowledge! Are you an SEO or online marketing professional who has been looking for a place to publish your writing? Here at LinkNow Media, we’re looking for guest posters to contribute to our blog. Our audience is mainly small business owners and entrepreneurs who are managing their own online marketing efforts. If you have knowledge you think would be valuable for our audience, we want to give you a place to share it. If we publish your post, we’ll be happy to link to your website and social media accounts, and we will promote your post on our social media and in our newsletter that goes out to our nearly 9,000 active customers. LinkNow Media is the fastest growing marketing company in Canada. We’d like you to be a part of it. Send pitches to lmacdonald@linknowmedia.com.

Bring the right tool for the job Whether you’re talking about a small family business or a multinational company with thousands of employees, online marketing is a critical part of any business plan. While large brands have dedicated marketing departments or outsource their online marketing to digital agencies, small businesses generally need to rely on their own efforts. For already busy small business owners, needing to think about online marketing can seem like the straw that broke the camel’s back. Fortunately, it doesn’t have to be so difficult. Here are 15 tools that are indispensable for any small business that wants to reach their customers online. Some are used to directly contact customers, while others are used to streamline your marketing efforts or simply remove some of the aggravation. Without further ado, here are the 15 marketing tools you can’t do without if you’re a small business owner who wants […]