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What we’ve learned this week Here’s a collection of the links we found on social media this week that had a big impact. We hope you get as much out of them as we did! 5 Ways to Get People to Actually Read Your Content There’s nothing more frustrating than working hard to research and write great content and having nobody actually click on the link to read it. Rocket Post put together some great tips to get people to read and engage with the content you’ve worked so hard on. What is Content Marketing? Copyblogger produced an excellent resource that can serve as a content marketing resource library. It’s a list of 100 articles that contain guides on virtually every aspect of running a successful content marketing campaign. $100,855 by segmenting to 6,500 emails This blog post details the process examine.com used to segment its email list and send […]

Don’t have a lot of time for social media? Make the most of it with these tips. If you are running a small business Twitter account, you want more Twitter followers. Period. Why else use Twitter if you don’t want to build an audience? However, getting those first few followers is a major stumbling block for many people. Luckily there are some quick, easy and FREE ways to get that follower count climbing. Follow people in your industry, and interact with them Search for people you know, competitors, and industry experts, and follow them. Then interact with them – especially those who are very active on Twitter. Like their tweets, comment, and retweet. Most of them will follow you back. Even better, once they’re following you, these are the people most likely to retweet you, and retweets are one of the quickest ways to new followers. Learn relevant hashtags, and […]

What we’ve learned this week Starting today, every Friday we’re going to post a collection of the week’s most useful, interesting, and popular articles about SEO, web design, and small business marketing. We’ve found these around the web, and shared them on Twitter, so follow us there if you want to keep up to date with the latest in the industry. Without further ado, here are some of the top resources we’ve found this week. The Ideal Facebook Cover Photo Size (And How To Make The Most of It) The social media experts at Buffer go over the components of a great cover photo on Facebook and how to make sure you’re making a great first impression when people visit your Facebook page. They also include a big list of examples of people and companies who are doing a great job. Google Testing 4 Top AdWords Ads Above Search Results […]

Drive traffic to your site and find new customers Google’s AdWords is an incredibly powerful tool for driving traffic to your website, but it can be overwhelming for new users – especially small business owners who are new to online marketing in general. It’s also a service that can potentially cause major damage to your bottom line if not used properly. But don’t let your fear of the unknown stop you from using this potentially very lucrative tool. AdWords is Google’s primary source of revenue, so they want it to work for you. We’re here to guide you and make sure that you’re getting started on the right foot. Let’s begin by discussing what exactly AdWords is and how it works. What is AdWords? AdWords is Google’s advertising program. You’ve seen examples any time you’ve searched for a product or service. These ads appear exactly like Google’s regular search results […]

Why isn’t my website working? So you’ve been told that everyone needs to have a website, so you went out and got one to promote your small business. But now what? If you’re like most small business owners, you are wondering where to go from here. It can be frustrating when you spend time and money building a website, and then it doesn’t seem to do anything. It isn’t attracting much traffic, and it isn’t collecting leads or generating new customers for you. It’s unfortunate but true that a website is not enough on its own – however, with a little effort, you can build your website into the centerpiece of your marketing effort and turn it into a magnet that pulls in as much business as you can handle. Blogging and Sharing The single best way to attract an audience for your website, people who WANT to be there and who […]