Blog page 54

2016 was a big year for digital marketing Hoo boy. It’s been quite a year, huh? It’s been a year of big changes all around, and the digital marketing world has been no different. SEO was shaken up in 2016 by a series of Google updates. Between the update to Penguin, the unconfirmed “Possum” update, and Google doubling down on their commitment to mobile-first search, a lot of people saw their rankings change in 2016. We also saw Google’s RankBrain really start to make a huge impact in the search results (and elsewhere, like in Google Translate). RankBrain, using machine learning, is helping Google better understand the content and purpose of websites as well as understand searcher intent better. This was also the year when marketers went crazy for online video. Video has been a digital marketing staple for years, but with Facebook and Twitter jumping on the autoplaying video […]

Make sure your content is tailored to your audience Here at the LinkNow Media blog, we’ve given plenty of advice to small business owners on the topic of creating content to reach out to potential customers. However, most of the things we’ve talked about have been aimed at B2C businesses – companies that are trying to reach out to consumers. B2B companies face many of the same challenges, but B2B customers are not average consumers. Being a resource is important for B2B content When you’re using content to try to expand your business’s audience, grow brand awareness, and attract new customers, it’s important that you’re creating content that your ideal customers want to read. What sets B2B content apart is that it needs to be useful and informative above all else. If you’re creating content to attract business customers, it needs to give readers/viewers concrete advice or strategies that will […]

Give your business a social media identity The way we choose to communicate says a lot about us, and this applies to companies just as much as it does to human beings. When most small businesses first create social media accounts, they’re just thinking that this is a new way to get information to their customers. But if you haven’t thought carefully about your brand voice, you may be missing opportunities to connect – or worse, alienating customers! What is a brand voice? Put simply, a brand voice is the way that your brand communicates with the outside world – the tone you use and the style of your writing. If you haven’t thought about it, you’ve probably just defaulted to using your own voice and style when writing social media posts, but this isn’t always the best route. Why does brand voice matter? Brand voice matters for the same […]

The LinkNow Media Way Here at LinkNow Media, we’re small business marketing specialists. We’ve worked with over 20,000 small business owners to create and promote websites for their companies. This experience has given us insight into the unique struggles faced by small business owners when they promote their businesses online, and we’ve come up with a winning formula. Website Design for Small Business The simple truth is that web design isn’t a one-size-fits-all process. We can all agree that any business operating today needs to have a website, but goals for different types of businesses are radically different. Large, multinational brands, like McDonald’s or Toyota have websites with a primary function of brand management and customer loyalty. After all, they don’t need to use their websites to help new people discover their companies – everyone already knows who they are. On the other end of the spectrum are professionals who […]

What is SEO Content? Why do I care? Google has come right out and said that, along with links, content is one of the most important factors in any website’s search ranking. Content is a necessary component of any SEO campaign, but what does that mean? Content is King, but Not All Content is Created Equal Small business owners who are trying to manage their own online marketing often struggle with this topic. They know they need to create content (because they’ve been told that it’s important) but have no idea how to create content that is effective for SEO. Search Engine Optimization, or SEO, is the practice of making sure every element of your website is designed to help it rank well in search engines like Google. Search Engine Optimized content is simply content that has been created with search engines in mind – it’s been written with the […]