Discover the top 7 problems facing your landscaping business
04Mar
Finding and retaining top personnel Attracting and keeping hard working talent has always been an issue in most industries, but many landscaping contractors have identified personnel problems as one of the most pressing issues facing them today. While the economy has been slowly improving in many areas, costs for many contractors have been increasing, which has kept wages relatively flat. As a result, landscaping contractors are forced to spend much of their time focused on recruitment and training rather than building their businesses. Many contractors have identified attracting qualified applicants to be the real tripping point in their recruitment process, but some have found success by advertising for the jobs online on their own websites as well as on recruitment sites. Once you have employees, it can be complicated to hold on to them. But finding a little extra in the budget to pay quality workers what they’re worth can […]
Link Roundup – Friday, February 26 2016
26Feb
What happened this week This has been a busy week here at LinkNow Media HQ, so let’s just dive into it! Landing Pages for Lead Generation: 8 Conversion-Driving Tips If you want to make sure that your landing pages are doing everything they can to generate leads for you, you should check out this great post from WordStream. How to Find Your Brand’s Disruptive Opportunity As always, Moz is here with some great insight into how you can find a disruptive opportunity in your industry. Getting to Know the Ghost: The Complete Guide to Snapchat We’ve spent a lot of time trying to figure out Snapchat recently, but this excellent post from Buffer is by far the best we’ve found. We finally learned how to use Snapchat lenses! That’s it for this week. Let us know what you think of the articles we’ve shared by leaving […]
7 Simple Things You Can Do Online to Stand Out From the Crowd
25Feb
Once you have these things down, you’ll be ahead of 99% of other online businesses Everyone knows by now that the Internet is the final frontier of marketing, and nearly every business is online trying to stake their claim. There is so much content being produced by so many websites every day that it can be hard to attract the kind of attention that you want. However, the vast majority of businesses trying to market themselves online are just winging it. It’s still more than possible for someone starting out now to make a name for themselves online. All you need to do is take those few extra steps that other business owners are too busy or disorganized to get a handle on. Once you’ve made yourself visible, there’s no limit to how much your company can grow. First, take care of the boring stuff (web design, SEO, email campaigns) […]
Link Roundup – Friday, February 19 2016
19Feb
What’s happening this week? Hey, everyone! Welcome to another edition of our weekly Link Roundup. Let’s get started! Why You Need to Be Careful When Hiring an SEO, According to Google Google representatives gave a warning this week that the wrong SEO company can do more harm than good – something that most online marketing companies have been warning people of for years. How to Spice Up Your Next Content Marketing Campaign This collection of tips from SEMrush’s weekly #semrushchat on Twitter gives lots of great tips for how to shake things up with your content marketing to be a bit more effective. 28 Powerful Tips on How to Write Cold Emails That Will Actually Get a Response If you’re planning to start a new email campaign soon, you need to check out this great guide to writing marketing emails from CognitiveSEO. 5 Link-Building Techniques You’ve Been Neglecting Link-Building can […]
The Definitive Guide to Repurposing Blog Content
16Feb
How repurposing blog content can move you forward Content is one of the most important aspects of any online marketing campaign. If you’ve been faithfully blogging and doing your best to create great content, you’ll know that some posts don’t seem to get any traction while others can take off and keep driving traffic to your site months or years after they’ve been published. It can be very difficult to guess how a particular blog post is going to perform ahead of time. But once you know that a piece is a hit, it’s a shame to just let it sit in your archives. Time is a precious resource for anyone who is trying to market a small business, so why waste time developing brand new content when you can get more use out of content that you already know your audience loves? When you repurpose successful blog content you […]