Blog page 55

There’s no time like the present Here at the LinkNow blog, we write a lot about how small businesses can make the most of their online and social media marketing efforts. However, recently we’ve been receiving a lot of questions from people who don’t even know where to start. The experts make it seem like online marketing is too complicated to wrap your head around, but that’s not true at all. The key to online marketing all starts with a website. Read on and you’ll be an online marketing wiz (or at least know enough to get started) in no time. Why do I need a website for my small business? In the age of social media, some business owners have begun to claim that they don’t need a website if they have Facebook and Twitter accounts. After all, they argue, all of our customers are on Facebook and Twitter and […]

What happened this week? This is another short week at LinkNow Media HQ, so here we are with another early Link Roundup – and this is the last one of 2016! These are the links we found most interesting and most useful this week. Link Building: You’re Overthinking It SEMrush has been the blog that seems to have been the most active over the holidays, and they’ve been crushing it with great articles. This is one of the best. Tony Randall addresses a lot of the buzz around link building and cuts through the hype to offer some great practical advice about link building. Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers We love infographics, and here’s another great one for HubSpot about strategies for acquiring new customers. Planning for SEO Success in 2016 This excellent article from Search Engine Land is all about building a […]

The LinkNow Media Review Guide These days, online reviews can make or break a small business. It’s as simple as that. Estimates range from 67% to 90% of all customers check online reviews when they are considering purchasing something from a new business. With this many of your potential customers reading reviews of your business, a few bad reviews at the top of the search results can cripple your marketing plans. How reviews affect your business It wasn’t all that long ago that if a business had a good location, good foot traffic, or paid for advertising, it wouldn’t have a problem finding new customers. Even if a customer had a bad experience, word of mouth could only go so far. These days, one bad customer experience can become a signpost permanently planted on the Internet so that every person who Googles your business sees the customer’s complaint. And even […]

What’s going on this week? This is a shorter work week than usual, but there were still some great articles shared this week. Let’s get right to it. 5 Simple Steps to Breathe New Life Into Old Content With Slideshare SlideShare is LinkedIn’s slideshow program. Copyblogger has written a guide for repurposing old, evergreen content into slideshows that can bring you more traffic and shares. New Data Proves Facebook Ads Lift Search ROI   This article from WordStream shows that Facebook ads are boosting the results businesses get from organic search results. How Readability Can Make Sure People Actually Read Your Content This is a guide to enhancing the readability of your content, and a good explanation of why readability is so important. Uncover Your Competitors’ Strongest Landing Pages   SEMrush wrote a great guide on how to figure out which landing pages are converting for your competitors, and how […]

2015 was a big year for online marketing A lot happened this year in the world of online marketing. Between Google’s more-bark-than-bite “Mobilegeddon” update and all the monkeying around they did with Google+, small business owners had a lot to deal with on the organic search front. Add to that the big changes that have rippled across social media giants like Twitter and Facebook and the always changing trends in what are considered “best practices” online, and it’s easy to understand why so many of our clients tell us they feel overwhelmed when it comes to online marketing. But never fear! If you want to really start making an impact with your online marketing in 2016, it doesn’t have to be complicated. We’ve collected some ideas that are great for small business owners and aren’t too complex to pull off on your own. Focus on Content The name of the […]