Blog page 12

  Online marketing strategies are sometimes only effective temporarily due to advancing search algorithms and shifting user behaviors. Today’s standards render many of yesterday’s best practices obsolete or insufficient. What you need is a strategic, user-centered approach for visibility that endures. Are You Holding on to Any Outdated Beliefs? Keyword Stuffing More Content = Better Ratings Backlink Quality Over Quantity Thinking Traffic Alone Guarantees Conversions Relying solely on Paid Ads for visibility Ignoring Mobile Optimization Treating SEO as a One-Time Fix Citations Aren’t Helpful for SEO Negative Reviews Are a Disaster Introduction When SEO was still in its infancy, online marketing revolved around various quick-fix tactics like keyword stuffing and excessive backlinks. Many of these martyred (and often simply discarded) practices gave short-term results but created long-term issues for brands’ online visibility. Today, online marketing necessarily entails a strategic, user-focused approach to keep up with constantly changing algorithms and audience […]

  Overview If you want to make your plumbing business the go-to choice in your city, a strong local SEO strategy is essential. In this blog, LinkNow’s digital marketing experts will break down actionable steps plumbing companies can take to improve their online visibility and attract more local customers. From optimizing your Google Business Profile to writing content that resonates with your community and ideal customer, discover how a finetuned local SEO plan can get you ahead of your competition. Introduction Building a strong local presence is key to long-term success for plumbing businesses looking to stand out and attract more clients in their area. With the right local SEO strategies, you can increase your visibility, attract more local leads and potential customers, and grow your reputation as the go-to plumbing service in your area. Here, you’ll find effective tips and proven strategies to help your plumbing business dominate local […]

  In today’s fast-paced digital landscape, businesses are constantly looking for ways to get ahead of their competition. Marketing strategies are evolving, and staying competitive now requires more than just having a presence on social media or sending out the occasional email campaign. Automation has become a real game-changer—and your competitors have likely already embraced it in ways big and small. From automated email sequences to real-time social media scheduling, automation allows businesses to streamline processes and maximize efficiency. The truth is, automation is no longer just a nice-to-have—it’s now a necessity. If you want to compete effectively in today’s crowded marketplace, you need to embrace automation. Join LinkNow as we explore automation, how it’s evolved, and where it’s headed. Automation Is the Cornerstone of Digital Marketing If you’ve noticed that your competitors are always one step ahead—responding to customers faster, launching campaigns more frequently, and maintaining an engaging online presence […]

  When your business appears in the top spot on Google Maps, people nearby and looking for products and services like yours are much more likely to click your link and learn more about what makes you the best at what you do. That’s because appearing in the Google Map pack is a lot like getting an endorsement from the search giant itself. This distinction shows searchers that your business is most likely to match what they’re looking for. In this blog, LinkNow Media’s search engine optimization (SEO) experts explain Google Maps and how it helps your business gain the visibility it needs to grow. We’ll go over which ranking factors to be aware of and how to optimize each element to capture a coveted top spot. What Is Google Maps and Why Is the Top Spot Where Your Business Wants to Be? Google Maps is a navigation tool that […]

  In today’s fast-paced digital landscape, simply having a presence online is not enough. The key to standing out and making a lasting impression lies in how you engage with your audience. One of the most effective ways to capture attention, hold it, and convert it into tangible results is through interactive content. Interactive content is a powerful tool that can boost engagement, drive more business, enhance your web presence, and differentiate your brand in a crowded market. Join LinkNow Media as we explore the benefits of interactive content. Before long, you’ll know exactly what to do when the time comes to revamp your content strategy. What Is Interactive Content? Interactive content invites users to participate actively, making the experience more memorable and impactful. This active participation leads to higher engagement rates, longer time spent on your website, and an increased likelihood of conversion. Interactive content is valuable because it […]