Blog page 21

  When clients reach their three-month mark with LinkNow, they receive a call from someone genuinely invested in their overall well-being, both professionally and personally, someone who is committed to ensuring client satisfaction and possesses the expertise to address any concern, someone they’ll likely develop a strong and enduring relationship with throughout their LinkNow journey. This someone is their Account Executive. As an Account Executive (AE) who’s been with LinkNow for over 10 years, Jon Borshy can recall a time when he handled almost everything for clients, from submitting website changes and advising on which backlinks should be created to custom content requests and selling paid ads when LinkNow introduced this service. As LinkNow grew rapidly, he watched other departments grow and gained what he calls “invaluable training” in how to direct the company’s resources to achieve a client’s wishes and vision. Every LinkNow client receives a check-in from their […]

  Trust is the foundation of any successful relationship, and that holds true to the one between your website and its visitors. Think back to the last time you made an online purchase or visited a website. What made you trust that particular website? Was it the design, the content, or something else? In this blog post, we’ll share five effective ways for your website to build trust with both your customers and search engines. 1.      Ensure High-Quality Content High-quality content is the bedrock of trust. When visitors find your content valuable, accurate, and engaging, they’re more likely to trust your site and return for more. Tips for Creating Valuable Content There are a few key elements to keep in mind when creating high-quality content for your website: •Research thoroughly: Ensure all information is accurate and up-to-date. This involves checking facts and citing credible sources. •Write clearly: Use simple language […]

We get it—the fast-paced life of running a small business doesn’t always leave time for staying up-to-date on the technical side of web design, domain hosting, and email servers. That said, many business owners still strive to stay informed about all aspects of their business. Here at LinkNow, we’ve worked with thousands of small business owners over the years, helping them build solid online footprints while also offering professional education, insight, and advice along the way. In this blog post, we’ll be examining some of our most commonly received tech support questions and breaking things down in easily digestible language, so keep reading if this sounds valuable to you! What Is a Domain? A website’s domain is the unique address users type in to find it on the internet. Domains consist of two main parts: the name and the extension. Domain names are the personalized web addresses users type into […]

  Many of us have been preached about the importance of having an “online presence” or building a “digital footprint,” but what does this really mean? It’s certainly not throwing a website together and bombarding it with irrelevant content. What’s the secret? Citations—online mentions of your business’s key information (address, phone, website)—are like digital business cards strewn across the internet. There are plenty of citation sources, but some carry more weight than others. In this blog post, we help you set up the top five (structured) citations to help search engines understand your business’s legitimacy, location, and relevance to local searches—helping customers find you faster. Why Citations Matter for SEO Citations are like playing a raffle in which the likelihood of drawing your (business’s) name is increased manifold. While they aren’t directly used in marketing content itself, they play a role in supporting your overall business marketing strategy through SEO. […]

  If you’re a business owner, creating content that resonates with your target audience isn’t just an option—it’s the foundation of success. Compelling content will capture your dream clients’ attention, guide them through their buyer’s journey, and ultimately drive conversions. But it’s not as simple as stringing together words and sentences—it takes planning and strategizing. With the abundance of information available online, it’s essential to craft content that stands out, informs, engages, and compels your audience to take action. In this comprehensive guide, we’ll explore proven strategies and methods to help you create content that converts, ensuring your efforts yield tangible results. Know Your Target Customer Avatar Before creating content, you need to know your audience, aka your target customer avatar. With a customer avatar, you can generate a buyer persona that explores the mindset, priorities, decision-making factors, and path that influence prospective customers’ choices. Having insight into this data […]