In 2021, he importance and relevance of social media is undeniable.
With over a billion people on Facebook alone, most folks are engaged on these platforms in some capacity, especially in the western world.
Creating a strong social media presence is an invaluable resource for small businesses. Still, many business owners struggle to find the time to develop a strategy that works for them.
Besides hiring an exuberant young person to create TikTok dances promoting your business, there are a few other strategies to engage with your audience, build a following, and share your business with the world. Keep reading to find out more!
1. Choose the Right Platform
Different social media platforms cater to different demographics. When working on your social media strategy, it’s important to identify your target audience and go where they’ll see you.
Facebook is a good catch-all choice: It's by far the most used platform and has a consistent spread of older and younger users. Instagram is another good choice, especially if you're looking to reach people age 25–35. TikTok is best for teenagers and twenty-somethings.
While it's possible to build a presence on all these platforms, we recommend focusing on one or two rather than spreading yourself too thin. Unless you're a full-time social media manager, publishing on a half dozen platforms can be overwhelming.
2. Follow, Follow, Follow!
Social media is an exchange. If you want people to follow your business and engage with your posts, you need to follow them! Try following people in the local area, searching for keywords related to your industry, and following other businesses like yours too!
3. Share Valuable, Meaningful Content Regularly
Every business is unique, and your approach to social media should be too—but here are a few tips to keep in mind when it comes to sharing content:
- Provide your followers with information about your business
- Share blogs and articles related to the work you do
- Share photos and videos that are eye-catching (not just verbiage)
- Go beyond the business talk—people like to know who you are on a personal level, so share funny anecdotes, introduce your team, and tell your story!
4. Start a Conversation
It’s one thing to share information, photos, and promotions for your business on social media, but engaging with your followers is the best way to build a dedicated following. Ask them what they want to see, take a poll in your Instagram story, hold a contest, and create consistent, recognizable, and reliable content, so people want to keep following along.
There is nothing quite like two or more small businesses helping each other succeed – and that’s why we suggest collaborating with other companies and organizations. Be it a special deal or joint event, the collaboration will help both businesses gain a more vibrant and diversified online community.
Building a social media presence for your business can be daunting, but we encourage you to start small and be consistent. Don’t be afraid to show your authentic self online. We promise that posting will become easier and more enjoyable as time goes on.
LinkNow: Your Social Media Mastermind
Need help navigating your social media accounts? Want to create high-quality content that entices, engages, and drives transactions?
LinkNow is here to help. We develop conversion-driven, curated content to power your social media presence.
To get started, call 888-667-7186, email firstname.lastname@example.org, or comment below to schedule a free consultation.
And if you use any of the above tips, tell us in the comments how it went!