In a time when everyone’s glued to their devices, your business’s visual identity will help you stand out from the crowd.
The best way to do that? Include some amazing pictures of your work on your website! Pictures allow your potential clients to put a face to the name, making you more personable and trustworthy. They also play a major role in your branding by showing off the great work you do. Just like reviews, pictures serve as proof that you deserve your great reputation.
In today’s blog, we’re going to tell you everything you know about taking amazing pictures for your small business!
Use Original Photo Content for Your Business
Make sure you’re posting and updating your customers on your business from time to time—don’t just use stock photos. Stock photos are the easy options, but they can be perceived as impersonal and don’t really showcase everything you have to offer.
Your customers—potential, current and returning—want to know who you are, what you do, and how good your work is. And as any Instagram enthusiast would claim, there’s no better way to show this than by posting a few pictures.
If You Have the Budget for Professional Photos, Invest in It
When it comes to marketing and promoting your business, you want to give yourself the best chance. For this reason, it’s always a great idea to hire a professional photographer to snap a few quality pictures of the products or services you sell. They’ll know exactly how to get the best shot to make you look professional and impressive.
If you don’t feel you can spare the cash, smartphone camera pictures are a convenient and effective alternative. If you’re not sure how to edit your pictures, don’t be shy to ask someone who does. With a few simple tweaks, even amateur photos can compete with the pros!
Images Contribute to Your Website’s Search Engine Optimization (SEO)
Ah, yes. The infamous SEO. You might not be well-versed in search engine optimization, but it’s what helps your business get found on the web. And it’s not limited to written content—it includes your photos too.
If done properly, optimized photos will undeniably help your website rank on Google and perform better when it comes to conversion. It’ll also help spice things up and make your business seem more enticing, leading to stronger leads and more sales.
Capture the Important Details and the Little Things Too
When taking photos for your company, it’s important that they look authentic. Try to capture your team in action at a good moment when everyone’s working together. Photographs will essentially help people better understand your business and the service you provide, but they’ll also add a flair of personality. You’ll come to find a picture truly is worth a thousand words.
Content is still king, but photos are content too. And in the age of social media and the Internet, they’re some of the most powerful content out there.
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