What we learned this week
Here we are again, with our weekly collection of the most informative and interesting online marketing content. There was a lot of great stuff this week, so let's dive in!
How to Use Google Analytics to Improve Your Content Strategy
If you feel like you're just creating content with no idea whether or not your work is effective, then this one is for you. SEMrush shows you how to use Google Analytics to determine what's working and what's not.
Google SEO Certification: Why Doesn’t It Exist?
This article from HubSpot has the data to back up what should have been obvious - bombarding your customers with email is NOT the best way to market to them.
When I need to learn something new about social media, I turn to the experts at Buffer. This week, they gave us the lowdown on the big new update to the already-confusing Snapchat.
Data Driven Content: Ideas that Work in Content Marketing
Data is a great source for compelling content. This post from Builtvisible will show you how to put the data you've collected to work!
And that's it for this week. As always, let us know what you thought of these posts in the comments, or drop us a line on Twitter. See you next week!
