Link Roundup – Friday, April 1 2016

What we learned this week

Here we are again, with our weekly collection of the most informative and interesting online marketing content. There was a lot of great stuff this week, so let's dive in!

How to Use Google Analytics to Improve Your Content Strategy

How to Use Google Analytics to Improve Your Content Strategy

If you feel like you're just creating content with no idea whether or not your work is effective, then this one is for you. SEMrush shows you how to use Google Analytics to determine what's working and what's not.

Google SEO Certification: Why Doesn’t It Exist?

Google provides AdWords certification, but not organic SEO certification. Why not? Stone Temple has the answer.
Video is one of the most effective ways to grab customers' attention, and Wordstream has a list of great strategies for using video to boost your conversion rates.

What Happened to Our Metrics After We Stopped Sending So Much Email



This article from HubSpot has the data to back up what should have been obvious - bombarding your customers with email is NOT the best way to market to them.

Snapchat is Growing Up: Everything You Need to Know About Snapchat’s Latest Update


pablo (43)

When I need to learn something new about social media, I turn to the experts at Buffer. This week, they gave us the lowdown on the big new update to the already-confusing Snapchat.

Data Driven Content: Ideas that Work in Content Marketing

data is beautiful

Data is a great source for compelling content. This post from Builtvisible will show you how to put the data you've collected to work!

And that's it for this week. As always, let us know what you thought of these posts in the comments, or drop us a line on Twitter. See you next week!


Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at and @Lauchlin on Twitter.