Pay-per-click (PPC) advertising is a type of marketing where businesses pay to be listed on a search results page. You pay Google every time a user clicks on your link or ad.
Because PPC campaigns target users that are interested in your services (because they’ve searched for the keyword your marketing), they are an extremely effective form of digital marketing. It helps that the ads blend in with the other “organic” search results listed below. Few, if any, approaches to search engine advertising reach prospective clients as effectively as pay-per-click campaigns.
This article will highlight two crucial parts of internet advertising: SEO and PPC. Read on to learn everything you need to know about pay-per-click campaigns!
What is Pay-Per-Click?
Unlike SEO, which consists of gradually attracting traffic through content, backlinks, and listings, PPC advertising takes a much more direct approach.
As the name may suggest, business owners pay for each click on their ad. You create a budget with Google, and once that budget has been used up, your ad will be taken down.
Even with the possibility of accidental clicks or clicks that don’t turn into leads, there’s still a huge opportunity for returns on investment. The cost breakdown is pretty simple: you pay a few dollars for a click, and that click will become a lead. With a properly designed PPC campaign, you’ll make your money back (and more!) in no time.
It’s no wonder that even in today’s SEO-centric world, businesses in all industries are choosing PPC strategies for the multiple advantages they offer.
Advantages of Pay-Per-Click
It’s difficult to get more precise than the laser-focused approach of PPC marketing. One advantage is, of course, instantaneous results. When you write your ads, they will appear on pages immediately. In fact, your entire PPC campaign can be created in days and ramped up in weeks.
You also can’t beat the placement of PPC ads. They dominate all other content results and are destined to be seen by searchers who are interested in your services.
With all these specifics involved, you can create elegant, streamlined ads marketing your messages, locations, prices, specials, photos, and more. You also benefit from highly specific budgets (on a per-day basis)
Lastly, with instantly viewable targeting results and A/B testing, you can observe and plan your trajectory with incredible precision. Dollar for dollar, a well-managed PPC account is a cost-effective way to generate leads.
Planning and Launching a PPC Campaign
As you put together your PPC campaign, there are several points to consider.
Your PPC ad will link directly to your website or a conversion driving landing page. While you’ve already paid to get the viewer onto the site, you still need to make the sale. Therefore, it’s essential to ensure that your site is optimized for this type of advertising. Future clients need to be able to easily book your services, contact you, or view more information.
Use the opportunity to establish goals. Are you looking for a certain kind of projects? Do you want to build your brand, or increase the scope of your clientele? Design your landing page according to the product your selling and the people you’re selling to. And be sure to include the right keywords along with an elegant, conversion-driven design.
Combine PPC and SEO to Drive Up Sales
By using SEO and PPC together, you’ll be able to drive better results than ever!
With the conversion and keyword data derived from PPC, you can improve your organic searching results and directions. With A/B testing, ad copy and landing pages can go toward SEO efforts, as well.
If you are considering a long-term SEO strategy, testing keywords and phrases in a PPC ad is the perfect testing grounds.
You may have keywords that are important to your industry, yet are high-volume, high-cost, or low-converting. You get to decide what content will be included in PPC and what is better suited to SEO landing pages.
With strong organic marketing and paid visibility, you are certain to increase confidence, awareness, and loyalty in your business!
Looking for help with your PPC campaign? Need some guidance for your SEO content strategy? Reach out to the team of experts at LinkNow Media by leaving a comment below or calling 1.888.667.7186.
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