How to Create the Perfect Landing Page in 2022

Image shows a jigsaw puzzle with one piece left. Caption says: Landing pages: The missing piece of your marketing strategy.

Are you looking to drive sales and generate leads with landing pages?

Then this blog post's for you. Today, we're running you through our top tips to create the perfect landing page in 2022. These are real, practical tips you can use right now to target keywords, improve your ranking on Google, and get found by the kinds of customers you want.

In fact:

These are the same techniques we use to get our clients results like this:

Graph representing Keywords in the Top 50 Positions. X axis is time (2019 to 2022). Y axis is number of keywords. Line indicates a growth from approximately 250 keywords in top 50 positions to over 1000.

Let's get started.

What is a Landing Page?

First things first: you should know exactly what a landing page is and is not.

A landing page is a webpage designed to do two things:

  • Rank well on Google
  • Convince readers to take a specific action (buy something, sign up for a class, etc.)

Landing pages can be about a specific service or product. They can also be geotargeted, focusing on a particular geographic area served by the business.

Landing pages are typically much more successful when they have the singular purpose of creating leads. With that in mind, let's look at some tips to create a brilliant landing page.

Keep Things Simple!

If you overcomplicate or overcrowd your landing pages, it can be easy to lose your audience’s interest along the way. Try to stick to the main goal of explaining what the page is about and what you want the visitor to do. By limiting the information that you provide and structuring it purposefully, you can keep the reader’s attention and ensure that they do not get distracted by something off-topic.

Have One Goal

Aside from being concise, your landing page should have a point—that is, a goal. We touched on this issue earlier when we mentioned ‘conversion-driven content’, and we’re going to expand on that idea a little more here.

What’s the desired outcome of your landing page? Are you looking to get users to fill out a contact form? Do you want them to sign up for your company’s newsletter? Do you want them to donate to an affiliated charity, buy something, or contact you via phone immediately?

If you’re not sure, take some time to think about that question. Content isn’t just filler for a well-designed webpage. It is part of your company’s marketing strategy, and it should be in line with that strategy every step of the way.

Remember that the user discovered your landing page for a reason. Always keep that reason in mind when drafting the content for your landing page.

Offer Something to Your Audience

One of the best ways to inspire your website visitors to reach out to your business is by providing something of value. Rather than just prompting your audience to contact you for more information, it helps to extend an offer that will make them more likely to pay for your services down the line.

Think of things like free estimates, evaluations, and trial periods, for example. Although they do not result in surefire sales, it provides you with an opportunity to get your foot in the door and further convince the individual that you are the right choice for their needs.

You Can Never Have Too Many Landing Pages

Landing pages excel at generating leads—so don’t limit yourself! It is a good idea to create landing pages for any type of campaign or demographic that you want to target. For instance, if you provide a specific type of service in several different areas, you can create focused landing pages for each township. The more landing pages you have, the better chance you have of finding your intended audience.

Need Help with Landing Pages? Contact LinkNow Media

Landing pages are essential, but they can also be intimidating. If you would like some professional help with creating rock-solid landing pages, then the hardworking team at LinkNow Media will be happy to help.

Reach us today at 1.888.667.7186 or website@linknowmedia.com to take advantage of our SEO expertise.

Got another tip to share? Let us know your thoughts in the comments below!

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson Breen is an in-house content writer at LinkNow Media. He received a Bachelor of Arts from Mount Allison University and has experience in multiple areas of digital marketing. He enjoys comic books, Brazilian jiu-jitsu, and eating too much.