Your Google Business Profile (formerly Google My Business, GMB) is one of the most powerful marketing tools at your disposal.
And Google Business Posts are one of the best ways to leverage it.
If you already have a Google Business Profile but aren't sure how to make the most of it, this post is for you. Here are 5 tips to create Google Posts that not only generate clicks but also turn visitors into customers.
These are quick, measurable, and easy-to-use tips to power your web presence and grow your ranking on Google. Best of all, they're completely free.
Let's dive in.
1. Professional Images
The first thing anyone will notice about your Google Posts is your chosen image. This can be in the form of a photo or video, and for both, make sure you’re using high-quality, eye-catching visuals that send a message about your business.
Original images are always the best, including some that show off the successes of your business or original design media for advertising promotions.
2. Engaging Text
Text should always accompany your images. But coming up with text that captures readers is a difficult task. While Google Posts can be as long as 1500 characters, we recommend keeping the text for your posts short and snappy, usually between 150 and 300 characters. Hashtags do nothing for Google Posts, but a few well-placed emojis are always encouraged 👌
Trim your post to just the vital information, such as the advertisement, the details of a promotion, or the service you’re trying to highlight. It’s always best to keep your posts focused on only one thing.
3. Keywords, Keywords, Keywords
When focusing on the text, it’s best not to write randomly: identify specific topics and keywords that you want to emphasize.
Keywords are words that consumers search for online, and if you include them, it can help Google guide them toward your business. These keywords won't necessarily have a direct impact on your posts' performance. But they can indirectly improve your organic search traffic.
If you’re not sure where to start with keywords, Google Keyword Planner can help you get a better grasp of the top words for your industry’s topics. Often though, understanding the needs of your audience is enough to come up with keywords that suit your business.
4. Vary Your Posts
Your Google Business Profile offers several options for the type of post you want when you start making a post. It’s always best to make sure you’re using as many of these as possible. You don’t want your profile to have virtually identical posts – shake it up a bit.
Google lets you create four types of posts:
- COVID-19 Updates
- Offers, such as sales and promotions
- What's new, for general updates about your business
Using all of these on your Google Business Profile can increase customer engagement and help you communicate with a wider range of users. After all, certain events and promotions may be more attractive to certain people than others.
5. Post Regularly
In addition to ensuring you have excellent posts for your Google Business Profile, you want to keep an active and engaging presence. The more you post, the more likely that consumers will see your posts and interact with your business.
By posting regularly, you can ensure potential customers are getting current information about the services and promotions you’re offering.
Managing your Google Business Profile is a quick, simple, and free way to drum up business. By keeping posts short and to point, using engaging images, and updating your feed frequently, you can attract new users and ensure a steady supply of fresh leads for your business.
LinkNow: Your Source for Savvy Marketing Solutions
Did these tips help you? Got your own Google Business tip? Let us know by dropping a comment below.
And if you're looking for some professional help marketing your business on Google, LinkNow has you covered. We develop content-driven marketing campaigns to help you grow your audience, build your brand, and drive traffic to your site.With over 10,000 active clients, we are your source for savvy digital marketing solutions.