In a previous post, we explained what backlinks are and why they're essential for ranking well on Google.
Now it’s time to put that information into action. We’re going to show you three link-building strategies that work. These are safe, legitimate, and risk-free ways for you to earn authority on the Internet, boost your ranking on Google, and drive a ton of leads straight to your website!
Here are LinkNow Media’s top three ways to build quality backlinks!
1. Get Backlinks from News Sources
Reporters are always looking for expert opinions on a wide range of subjects. And it’s likely that, somewhere out there, someone is looking for an industry specialist like you to help them with their news story.
That’s where HARO (Help a Reporter Out) comes in. It’s an online service that lets you connect with reporters who are researching stories in your industry. They’ll ask you for your opinion and, once you supply it, they’ll include it in their piece.
What do you get out of it? Your business gets mentioned in a reputable news source. In the world of online marketing, that is a high-value backlink and a pretty sweet credential to have under your belt.
HARO is a subscription-based platform, but the basic package is completely free to use. Take advantage!
2. Earn Backlinks by Writing Testimonials
Asking clients for testimonials is an excellent way to prove that you are a trustworthy, honest, and reputable service provider. But have you ever thought about it from the other way? Have you ever considered writing testimonials for other businesses?
It turns out that writing testimonials is a stellar tactic for acquiring backlinks. If you collaborate with another business—or if you use a specialized product designed by another small company—consider offering to write a testimonial on their behalf. Not only will you strengthen your working relationship, but in addition, they’ll likely want to post your testimonial on their website. And when they do, they’ll most certainly want to include a link from their site to yours to show that you are who you say that you are.
For you? That means a free backlink from a relevant authority in your industry. Score!
3. Write Guest Posts
A guest post is a blog post written by you but published on someone else’s blog or website. The idea is simple:
- Reach out to colleagues in your industry
- Write a blog post for their site
- Include a link to your site in the post (ding ding ding there’s the prize!)
That third step—the backlink—is the whole reason for writing a guest post. At first, it may seem counter-intuitive. You’re writing an entire blog post for one measly hyperlink to your website? You’re not wrong: it is a lot of work. Creating publishable content is not easy. But, if you have the chops to write a few guest posts, then we say go for it. The juice is well worth the squeeze.
Because—boy, oh boy!—those guest posts net you some of the juiciest backlinks available. These are not backlinks from some random website out there on the net. Hardly. These are backlinks coming from reputable sources publishing noteworthy content within your industry. For you, that means multiple opportunities to prove that you are an authority in your field. For Google, those backlinks speak volumes, highlighting your expertise and making you someone they want to recommend.
The result? Better backlinks, higher search rankings, and better leads! It’s no wonder guest posts are one of the major selling points of our elite marketing packages.
Three Ways to Find Guest Posting Opportunities:
- Harness your professional network. Reach out to people you know in your industry, and see if they have any opportunities for guest posts.
- Search Google. A simple search like “[your industry] + “blog” may net you some real results for good, authoritative blogs in your field of expertise.
- Join a guest blog community. My Blog Guest is an online forum where users can advertise their blogs or request guest posts for their industry. Best of all, it’s free!
Want to Start Building Quality Backlinks? LinkNow Media to the Rescue!
LinkNow Media knows a thing or two about link building. It’s not only in our name—it’s also in our reputation. With over 10,000 clients across North America, we’ve helped thousands of small business owners skyrocket to the top of Google with rock-solid link-building campaigns. With our vast network of industry specialists, we’re confident we can help you too.
If you’re looking to kick your online marketing up a notch and get some quality backlinks, feel free to email us at firstname.lastname@example.org or call us at 1-888-667-7186. And if you’ve got anything to share, be sure to leave a comment below!