This is part 2 in our series on Guest Posting. Click here to read part 1 on the basics of guest posts.
Do you want to find out how you can find guest posting opportunities?
These tips will help you into some amazing opportunities. These are proven strategies to help you reach out to bloggers and get your stuff on high-ranking, relevant domains that help catapult you to the top of Google.
Read on to learn how to find great guest posting opportunities.
Tips for Finding Guest Posting Spots
Guest posting is a great way to boost your company’s public profile, build links for your business, and make meaningful connections with people in your relevant field.
To reap all those rewards, let's look at how you can find the perfect guest posting opportunities for your business.
Finding the Right Blog for You
A quick web search will tell you that there are literally thousands of blogs out there. Only a fraction of those blogs caters to your desired audience.
Our advice? Devote some time to finding those relevant blogs. Do they draw a big audience? Do they have authority in your industry? Ask yourself these questions:
- • Would you read this blog in your spare time?
- • Would your clients look at this blog?
- • Do visitors seem engaged with this blog’s content?
Remember: it isn’t about finding any blog—it's about finding the right blog. One well-written monthly post on a credible and eye-catching blog can do as much or more than ten posts on inferior and less-relevant blogs.
3 Ways to Find Guest Posting Opportunities:
- Search Google. Enter a search query with a keyword you want to target. Use search terms like:
- • keyword + “submit a guest post”
- • keyword + “guest post”
- • keyword + “accepting guest posts
Your keyword could be your industry or a service or product you offer. Try running multiple searches to find more opportunities.
- Search Twitter. Bloggers often use Twitter to share guest posts and guest posting opportunities. To see what's available in your industry, run the same searches you ran in Google.
- Search My Blog Guest. My Blog Guest is a community of guest bloggers where users can advertise their blogs and request guest posts. Plus, it’s free to join.
Write the Right Kind of Content
There are a lot of blogs out there that accept guest content. Lots of them will accept submissions from virtually anybody. That seems great, right? Think again.
You don’t want blogs that accept any piece of content. You want blogs with standards. You want blogs that are picky. Those are the ones that produce the most meaningful content.
Look for Submissions Guidelines
The blogs you want to write for will have a page on their site that lets you know what sort of content they want. The more detailed, the better.
Don’t be intimidated by their criteria. Think of these guidelines as helpful tips.
Pitch Your Ideas
Submitting your content ideas to blogs can be a stressful process, but don’t let it deter you.
In as little as 200 words, you should be able to let them know about yourself and your ideas. Remember: don’t take up too much of their time. Editors and bloggers have many emails to read, and they’re only going to bother with the most exciting pitches.
Another tip? Let them know you’re already a fan of their blog. Personalize your email, and explain how your post will directly benefit their blog. When you let them know you’re familiar with their content, they’ll know you didn’t decide to randomly pitch the first blog you came across.
Use Your Connections
Did someone you know guest post for this industry blog before? Be sure to let the bloggers know.
Always Follow Up
So, you submitted your pitch five days ago and still no word. Don’t despair. Just write a brief, friendly follow-up email. Editors field a lot of emails, so sometimes worthwhile ones can get lost in the shuffle.
Have You Had Success with Guest Posts?
What were your best guest posting experiences? Which ones didn’t work out the way you planned? Let us know in the comments below!
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