What we learned this week
Every week we pick the most interesting or most educational articles we've found online and share them with our readers in our Link Roundup. Let's get started!
Social media can be a negative place, but you don't want to get sucked into that negativity when you're representing your company. Check out this guide to social media positivity by SEMrush.
This post from Custom Creatives is all about the metrics you NEED to be tracking if you want to mount an effective online marketing campaign.
Google Analytics isn't always as straightforward as it seems. Check out this post from WordStream for more.
The new Penguin update has been causing quite the stir in SEO circles. Check out this post from Moz for the lowdown.
That's it for this week. Let us know if you found anything especially interesting this week! Leave a comment, or drop us a line on Twitter.