Breaking into a crowded market is never easy, especially when you’re starting with no online visibility and stiff competition around every corner. But that didn’t stop this Dallas-based pool contractor from diving headfirst into success. With help from LinkNow, they turned a nearly invisible website into a lead-generating machine, outranked their competition, and became one of the area’s most sought-after names in custom pool construction.
Here’s how we helped them go from overlooked to overbooked.
Starting From Scratch
Launching a business in a competitive market like Dallas is no small feat. For this new pool contractor, the challenge wasn’t building pools—it was building visibility. Surrounded by seasoned professionals with established online presence, their digital footprint barely existed. They had fewer than 50 keywords bringing in traffic, and their website sat mostly untouched by search engines.
Big Dreams, Limited Reach
Despite offering quality work, their phone wasn’t ringing. The lack of local recognition meant potential clients didn’t even know they existed. Without an effective digital strategy, they were falling behind fast.
Laying the Foundation
We kicked things off in 2022 by creating a fresh website for this client. Their business was just getting started, and they were not ready to commit to a marketing budget. Although they saw some initial jumps in traffic, they eventually noticed that it was challenging to sustain this growth without an ongoing marketing campaign.
At the start of 2023, they decided to give one of our marketing plans a shot. Starting with LinkNow’s Foundation 35 plan, our team focused on strengthening their on-page SEO and optimizing service pages for local searches. We also created high-quality citations and backlinks to boost their overall authority online.
Consistent Content, Smart Structure
By adding educational content and updating service descriptions with targeted keywords, we helped search engines recognize their relevance to local queries. Not only was all their content updated for Google, but also for real homeowners in the Dallas area.
Next-Level Visibility With Google Ads
After two years of steady growth, it was time to level up. The contractor was ready for a more aggressive push, so we built and managed a highly focused Google Ads campaign. Designed to attract serious buyers during peak pool season, our strategy targeted specific ZIP codes and high-intent searches.
Massive Growth in Rankings
From fewer than 50 keywords to hundreds, their search visibility skyrocketed. Pageviews multiplied, inquiries increased, and their business was finally competing head-to-head with more established names. They even rank #1 for several of their target keywords, such as “inground pool installation.”
Web Traffic That Converts
Thanks to their professionally designed website from LinkNow, they quickly establish themselves as a trustworthy company in their area. But the real game-changer came when they decided to commit to an ongoing marketing budget.
Our Foundation 35 campaign was the key to unlocking consistent and sustainable success. A crucial component of this campaign is the steady flow of backlinks—with 36 foundational backlinks and 12 advanced backlinks added yearly—which strengthens the website’s domain authority over time.
The company achieved sustained online growth and a continuous flow of leads by staying committed to a long-term SEO strategy, powered by ongoing backlinking and optimization efforts.
Local Recognition and a Thriving Reputation
The combination of visibility and consistency turned this once-unknown contractor into a trusted name. Building high authority backlinks over time showed Google that they’re no longer the new kid on the block—they’re one of the go-to experts for custom pool builds in Dallas!
- •Starting small doesn’t mean staying small: With the right marketing partner, even new businesses can rise quickly in competitive markets.
- •Consistency is everything: Long-term SEO, such as earning high-quality backlinks, builds momentum that pays off in sustainable traffic and visibility.
- •Timing matters: Introducing paid advertising at the right moment gave their growth the boost it needed to break through.
- •Smart strategy beats big budgets: Focused targeting and expert management brought better results than throwing money at broad campaigns.
- •Results are built, not bought: The combination of steady optimization and well-timed paid ads created real, lasting success.
Make a Splash in Your Local Market With LinkNow!
Whether you’re starting from scratch or looking to step up your game, LinkNow has the tools to get you seen, heard, and hired. Our full suite of organic and paid marketing solutions provides everything your business needs to stand out and succeed.
Ready to build your own success story? Let’s put your business on the map! Click here to get in touch with one of our reps and discuss your options.
