Cornerstone Content: How to Write Stuff Google Will Love

A rocketship made of brown construction paper blasts off. Text says: "Give Google a reason to rank you."

With digital marketing, it's never enough to create content that engages your audience.

You also need to grab Google's attention. But how are you going to do that?

Enter cornerstone content: the basic building-block to a rock-solid website.

Cornerstone content is what you need to power your web presence, get Google's attention, and convert clicks into phone calls. It's what you need to drive traffic to your site, and ensure that traffic translates into real customers.

Read this post in full to learn what cornerstone content is, why it's so important, and how you can create your own today.

What Is Cornerstone Content?

Cornerstone content is exactly what it sounds like: it's the content that's core to your website:

  • Your key service and product pages
  • Your best, most essential articles
  • Your highest-performing blog posts and landing pages

Cornerstone content is the content visitors will first see when they arrive at your website. For that reason, it needs to capture their attention and address their questions.

Cornerstone content is also known as evergreen content because it provides a regular stream of new visitors and clients.

75% of Google users do not go past the first results page when searching. In other words, you want to do everything you can to get your content to the top.

With well-written cornerstone content, you can build natural links to valuable resources, such as other pages on your website, your social media channels, and external sources that value your content. That way, you can establish yourself as an authority in your industry with an evergreen source of new leads.

3 Tips to Write Killer Cornerstone Content

1. Do Your (Keyword) Research

The first step that you should take when developing new content for your business is research. You will want to familiarize yourself with the keywords that people are using when searching on Google and choose the most relevant phrases for your content.

Put yourself in the shoes of your intended audience and think about the questions that they might have about your business—you should be choosing keywords that align with the questions people will be asking when typing into the search bar.

2. Focus on Accurate, Engaging Writing

Your content should spark interest in your audience. You want visitors to your website to be pulled in by your writing and convinced that you have the solution to their problem.

Take the time to check your grammar and try to fit your keywords into the natural flow of your writing (keyword-stuffing can often do more harm than good). Spruce up your writing with eye-catching images and graphics that will keep the reader interested.

3. Optimize Everything

Ensuring that your carefully constructed content reaches as many eyes as possible requires optimization.

The URL and title tag of your page helps Google determine the relevance of your website, so they should always include your primary keyword. It is also important to use keywords in your subheadings because it makes it easier for both readers and search engines to determine the focus of each section.

Need Help Writing Cornerstone Content?

If you could use a hand with developing cornerstone content for your business, LinkNow Media is here to help.

Contact us at 1.888.667.7186 or to schedule an initial no-obligation consultation. 


John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.