6 Solid SEO Tricks for Page-One Results
Competing for a spot on Google’s front page requires some fierce SEO magic to achieve. But with the right approach, that magic can become a whole lot easier to grasp.
In this post, you'll find 6 rock-solid tricks to catapult your webpage to the top of Google. These are tried-and-true techniques we've used for thousands of clients to help them reach the front page and crush the competition.
Let’s dive in.
1. Create Internal Links on Your Website
An internal link is a hyperlink between two or more webpages on your website. This is an internal link to our home page.
Internal links help users navigate your website. By creating "clusters" of webpages, these links allows users to retrieve information more quickly and easily.
But internal links don't just help your users. They also help Google crawl your website more efficiently. The more crawlable your webpage, the better it will rank on Google.
Bottom line? Start building those internal links to get a natural SEO boost.
Top Tip: The best internal links come from high-authority webpages with keyword-rich anchor text. Use a link-building tool like Moz Link Explorer to help you find your best-ranking, most authoritative webpages to create internal links from.
2. Identify Your "Threshold" Pages
A threshold page is a page that falls just short of the front page, sitting close to it on Page 2 or 3. These are pages that are clearly doing well, but just aren't quite Page 1 material. Not yet, at least.
Threshold pages are on the cusp of the front page. As such, they should be relatively easy to tweak in order to hit Page 1.
To find your threshold pages, use a rank-tracking tool like Google Search Console and find all your pages with keywords ranking on Page 2 (approximately in ranks 11 to 20).
Then, sort those pages by highest search volume. The pages with the highest search volume are the ones we'll want to modify first.
But how can you improve those threshold pages to ensure they hit the front page? For that, let's look at tip #3.
3. Take a Good Look at What Your Competitors are Doing
If the most important pages to your business aren’t landing on page 1, there is a harsh reality you might as well accept now: Your competition's doing something that you aren't.
Since algorithms are always changing, it would be nearly impossible to know all the reasons Google would use to determine why those pages are outperforming your content. However, some things might become obvious when you research what the competition is doing.
If you are meticulous in comparing your pages to ones that rank above yours, you’re bound to find some differences you can build on.
The following are some questions you can consider during this process:
- Is their content written more clearly than yours?
- Is it easier for the user to understand and navigate?
- Is their content written with more authority?
- Are there keywords your content is clearly missing?
- Do their internal links hold more weight and provide a fuller spectrum of information than yours?
- Are there pictures, charts, or other types of fun and exciting information that your site lacks?
Of course, you never want to copy pages that are outperforming yours. However, you can gain some vital knowledge from studying them closely and asking yourself the above questions. The key is to know what your competitor is doing, and then do it better.
4. Examine Your Site’s Internal Structure
The distance between a page you’re trying to rank with and your home page matters. This means that the further away your page is from your most popular page in your site’s internal structure—the home page—the less authority it will have according to Google.
When you move your vital pages closer to your home page via your site's internal structure, you increase their page authority, which can in turn boost their rankings on Google.
5. Make Your Website Mobile-First
If you missed the boat on the importance of creating mobile-friendly content, it’s not too late to start.
Google knows that most searches begin on phones and tablets these days, and it prefers to send searchers to pages that are already optimized for this type of viewing.
Don’t get left behind. Start optimizing for mobile viewing now.
6. Revisit Pages That Have Performed Well in the Past
Even the most successful content has a limited lifespan. This is because new and revised content is continuously being published, and the search intent connected to your success can shift over time.
While some content might be too outdated to save, there are some things you can do to stop these stars from fading.
- Look for keywords you can add to your page. Once you have fleshed out new content that matches the search intent for these keywords, you can link this page back to the original. Since Google is already under the impression that you are a trusted authority on this topic, your new content is more likely to rank.
- Transform the page with current information. Consider which keywords you want to rank for and then seek them out in competitor content that appears on Page 1. Ask yourself again, what are my competitors doing that is outranking my content?
With these tips in place, you’ll be on your way to building content that achieves your goal of landing on the first page of a Google search result for your targeted keywords. When this happens, you’ll see a lot more traffic.
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Did these pointers get you thinking about how to optimize your existing and future content to drive traffic to your site? Let us know your thoughts in the comments below.
And if you need some extra help beefing up your web presence, LinkNow has you covered.We develop conversion-driven content marketing solutions to help our clients grow their web presence, improve their rankings, and expand their customer base.
To see what we can do for you, contact us at 1-888-667-7186, at firstname.lastname@example.org, or in the comments below to schedule a free consultation.