Google Changes the Process of Leaving Reviews for Businesses This week, Google began rolling out some major changes to Google+. For now, the old Google+ pages are still an option, but they will likely be phased out soon and we will be left with only the new, updated version. Most significantly for business owners, they have removed the ability for customers to read or leave reviews on a business’s Google+ page. Some are arguing that businesses are simply no longer welcome on Google+. But regardless of Google’s motivations, this is a big change, and it has left business owners and marketers around the world who have invested lots of time and effort in collecting customer reviews on Google+ scrambling to figure out how to keep collecting customer reviews or if it is even going to be worthwhile going forward. One thing is for sure – we are still seeing reviews in […]
Using Description Tags on Your Website
We wanted to clear the air about description tag usage on a website. All too often we run into people with outdated or incomplete knowledge of this very basic subject all the while totally unaware of this fact. Could this be damaging to your website’s performance? You betcha. <TITLE> Tag: This is THE most important aspect of a page in terms on on-site SEO. The other days I spoke to someone who claimed his site had already been optimized by another company and his <TITLE> tag was still his business name. <META NAME=”Description”> Tag: This tag won’t really help your rank anymore – but written properly will definitely help you get more clicks. <META NAME=”Keywords”> Tag: Useless. These tags will do absolutely nothing for your search engine ranking. We feel you can ignore them completely. Video Meta Tags: These are now extremely important if you use video on your site. […]