algorithms

If you spend any time at all reading about SEO best practices, you have likely seen technology and web bloggers referring to one Google algorithm update or another. However, for those of us who are not Internet experts, all of this talk about algorithms can seem totally mystifying. If you’re wondering what it means for Google to change their search algorithms and how these changes affect you as a website owner, you’re not alone! We’ll do our best here to answer your questions. Why does Google change their algorithm? Google is, of course, the biggest, most widely used search engine on the planet. They have managed to gain this status because they have consistently returned the best, most relevant search results for their customers, search after search and year after year. They are able to do this because they are constantly updating their search algorithms, or to put it more […]