
In this LinkNow case study, we’ll examine how we helped an electrical business in Chicago establish a competitive market presence and climb to the top of the search results. With over 50 years of experience in the electrical industry, this client had built a stellar reputation offline but struggled to get found online.
When this electrical business joined LinkNow, it had ZERO keywords ranking on Google. Four years later, it is thriving online, with over 1,000 keywords in the top 50.
Here’s how we helped them achieve this transformation.
Challenges
A Blank Slate with Complications
When the client first came to us, their online presence was a patchwork of conflicting information. Some directories listed outdated addresses, while others displayed incorrect phone numbers. They lacked a website, and their business name wasn’t even consistently branded across platforms.
This not only confused potential customers but also sent negative signals to search engines, making it harder for them to rank.
Breaking Into a Competitive Market
Operating in Chicago—a bustling city with no shortage of electricians—meant the client was competing against larger companies with established digital marketing budgets. While their decades of experience set them apart, their lack of visibility online kept them in the shadows.
Our Strategy
Step 1: Laying the Foundation
Our first task was to build a professional website tailored to the client’s expertise. We focused on showcasing their wealth of industry experience by emphasizing their many services and gallery of high-quality photos. A well-structured, mobile-friendly site laid the groundwork for everything that followed.
Step 2: Cleaning Up Their Digital Footprint
Next, we audited their online presence, correcting inconsistencies in business listings across platforms like Google Business Profile, Facebook, and local directories. This step ensured their business information was accurate and easy to find, boosting their local SEO.
Step 3: Launching a Comprehensive Marketing Plan
We developed a tailored marketing strategy, including:
- •Targeted keyword research: We identified search terms relevant to their services and location.
- •Content creation: Blogs, landing pages, and consistent updates built their authority while attracting organic traffic.
- •Link-building campaigns: Foundational backlinks and advanced backlinks positioned their site as a trusted resource.
- •Google Business Profile optimization: Frequent updates and reviews strengthened their local visibility.
The Results
Immediate Results and Growing Pains
Within the first six months, the client saw their first keywords start to appear in Google’s top 50 positions. By 2020, they had over 100 keywords in these coveted spots.
However, as the market became more competitive, their growth plateaued. This is common in competitive niches, where steady growth often requires time, persistence, and strategic adjustments.
Breakthrough Growth in 2022 and 2024
After sticking with their plan and following the advice of their dedicated LinkNow Account Executive, the client began to see sharp spikes in keyword growth.
By late 2022, our efforts culminated in a surge of new rankings, with many keywords moving into the top 10 positions. A similar growth trend occurred in 2024, fueled by:
- •Regular website updates that aligned with evolving SEO best practices.
- •Fresh, optimized content that targeted emerging trends in the electrical industry.
- •Enhanced focus on user engagement metrics, such as click-through rates and dwell time.
- •Providing our content team with feedback and detailed information about their company.
- •Purchasing additional custom content in 2022 and upgrading to our Elite 40 package.
Key Takeaways
- Consistency pays off: Digital marketing isn’t a one-time fix—it’s a long-term strategy that rewards businesses willing to stay the course.
- Local SEO matters: Accurate listings and Google Business Profile optimization played a crucial role in helping this client attract local customers.
- Adaptability is key: Regular updates to their marketing plan allowed us to navigate a competitive market and maintain momentum.
- Partnerships build success: The client’s willingness to trust their Account Executive’s guidance ensured every aspect of their marketing strategy aligned with their goals.
Are You an Electrician Who Wants To Get Found Online?
LinkNow has helped hundreds of local electricians get results similar to this. If you’re looking for a web design and marketing company that will be with you for the long-haul, then we’d be glad to schedule a meeting to discuss your options.
Click here to book a call with a LinkNow representative to start building your online presence today!