The Power of Backlinks:
How to Get More Authority for Your Website
When specific websites or businesses appear at the top of your Google search, it's not by chance. Ranking well on search engine results pages (SERPs) stems from establishing authority on the internet. When you can prove to Google that you’re a reliable source and your content is trustworthy, you’re more likely to see yourself rising through the ranks on SERPs.
There’s an art to building authority, and it’s not just about professional success or company size.
At LinkNow, we use backlinks to connect your website to a broader audience and signal to search engines that your content is valuable. Starting with our emphasis on producing high-quality, customized content for your web page, we adhere to best practices to grow your reach and drive traffic to your website.
With our Mini, Large, and Platinum packages, you’ll get an opportunity to establish domain authority, spread your reach through other websites, and receive streamlined search engine optimization (SEO) practices from our experienced marketing team.
Before we explain how we use backlinks, let’s explore what backlinks are.
What Are Backlinks?
Backlinks, sometimes called “inbound links”, are links from one website to a page on another. They are one way of acknowledging your website’s value and indicating its quality and relevance.
Backlinks influence your website’s ranking on SERPs. Having a robust collection of backlinks from reputable sites can significantly boost your site’s visibility and credibility—any article you find that links a source to another website would be an example of a backlink.
If you imagine websites as buildings in a city, you can think of backlinks as the pathways and sidewalks that bring you from one place to another. As a well-connected, ideally located building is likely to receive more foot traffic, a website with many solid backlinks is more likely to be visited—and discovered—by users.Top of FormTop of Form
Why Backlinks Matter
While they may seem like an esoteric aspect of digital marketing, backlinks are essential for SEO and directly impact how search engines evaluate your website’s authority and relevance. Backlinks function as an endorsement from one site to another, which helps search engines like Google understand which websites are worth putting on SERPs.
Think of a backlink as a digital word-of-mouth that boosts your visibility and can result in increased organic traffic.
For instance, if you’re reading an article on CNN and see that it links to a source, you’ll likely trust that page because CNN is an established news outlet with rigorous standards for qualifying as a reputable source. But if you open a web page that’s glitchy, brand-new, and full of technical and SEO mistakes, you won’t want to click on any links or trust the information on that page.
Backlinks from high-quality, established sites significantly elevate your website’s perceived credibility. Establishing a robust backlink profile is like securing prime real estate. The better your backlinks, the more accessible and appealing your site will be to search engines and potential visitors.Top of Form
Some backlink building practices most effective with Google include the following:
- Creating high-quality content
- Optimizing your content with keywords
- Making your content shareable
- Improving the overall user experience
- Engaging with your community through forums/discussion boards
- Collaborating with other authors and websites
- Avoiding link schemes/manipulating link building
- Monitoring your backlink profile (Google Search Console)
How LinkNow Use Backlinks
At LinkNow, we use backlinks to power your website’s ranking on SERPs and help drive new customers and organic traffic your way. Our Marketing and Organic teams have developed a comprehensive strategy to help content from all our clients’ industries become findable online.
We focus our efforts on building a natural, viral linking structure. This system has been perfected through years of hard work and refinement with accurate data from the marketplace. Our strategy revolves around three key pillars:
- Natural link-building
- Authority
- Syndication
Natural Link Building
Natural link building is one of the most effective SEO practices for increasing your website’s ranking. This occurs when other bloggers, influencers, or businesses use your high-quality content. It can include other websites reposting your blogs, highlighting key excerpts from your articles, or sharing infographics.
Natural link building is the organic sharing of your content because of its relevance and quality. It is not placed by your company or at least appears to be shared organically in the eyes of the search engine.
Authority
The bread and butter of ranking well is authority. Establishing authority through backlinks requires building a presence on other high-authority blogging sites such as WordPress, Blogspot, Tumblr, and LiveJournal. We optimize these with relevant and original articles, videos, and pictures full of high-quality, robust content for your specialty.
Our backlink strategy is meant to emulate the structure that exists around viral content. When a video, page, or article goes viral, other sites and users immediately write responses and comments on that post. Similarly, by seeding content across diverse high-authority platforms, we initiate a ripple effect that attracts attention.
As these pieces gain traction, you’ll receive increased engagement from direct users, content creators, and industry specialists who are likely to share and reference your content in their own networks. This amplifies your online presence while helping build your brand’s authority.
Syndication
In addition to natural link building, ranking well on search engines requires a high volume of quality links from the public domain. Syndication is a powerful strategy for widening your reach and generating new backlinks.
Syndicating your articles, blog posts, and video content to reputable websites and content creators on diverse platforms multiplies the avenues where customers can find you. It makes it more likely that other publishers will link back to your content. We ensure that we partner with websites that are relevant to your niche and leverage content syndication to build out your site’s authority and ranking.
We strategically parse your articles to our network of sites over a period of time. This creates a natural and steady link velocity that search engines look for.
Our Backlink Packages
Depending on your business's size, topical niche, and various other factors, we’ll recommend a backlink package ideally suited to your needs. With three different options, we’re confident you’ll find a traffic solution that fits your budget and growth targets.
Our backlink packages include the following:
- Mini:
- 6 direct backlinks per month
- 3 personalized/keyword-optimized blogs
- 3 blogs posted on other high-ranking websites
- 7 supporting links from other pages back to your website
- Large:
- 32 direct backlinks per month
- 4 personalized/keyword-optimized blogs
- 16 blogs posted on other high-ranking websites
- 60 supporting links from other pages back to your website
- Platinum:
- 48 direct backlinks per month
- 8 personalized/keyword-optimized blogs
- 24 blogs posted on other high-ranking websites
- 80 supporting links from other pages back to your website
Guest Posts and Domain Authority
Another strategy we rely on to get your website ranking well on SERPs is guest posts. These help establish your authority by placing your content on other websites that are recognized as trustworthy and reputable by search engines. Guest posts also help your content reach audiences you may otherwise miss. By collaborating with other industry leaders, your content is shared with their readers while simultaneously boosting your topical authority.
With access to multiple tiers of guest posts in our marketing packages, you’ll have an opportunity to get your content on other websites with high levels of Domain Authority (DA). DA is a metric developed by Moz, an SEO expert, that predicts how a website ranks on SERPs using a scale of 1 to 100. The higher the DA, the greater the rankings.
DA ranks the authority, trustworthiness, and reliability of websites in the eyes of search engines. Obtaining guest posts on websites with higher DA scores can benefit your website’s SEO and ranking performance, allowing you to expand your reach and connect with clients in need.
Our guest post packages include the following options:
- DA20: a guest post opportunity on a website with a Domain Authority of 20.
- DA30: a guest post opportunity on a website with a Domain Authority of 30.
- DA40: a guest post opportunity on a website with a Domain Authority of 40.
- DA50: a guest post opportunity on a website with a Domain Authority of 50.
The Web Is Waiting for You
Our team will happily discuss our backlink strategy in greater detail with you and walk you through the advantages of partnering with us. We have a proven history of getting our clients to rank highly on SERPs, and we’re confident we’ll be able to do the same for you.
Reach us at 1-888-667-7186 to view a demo of your custom website and explore our marketing packages today!