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Did you know nearly 97% of people use the web to find local services, like contracting? This means if you want more leads and customers for your general contracting business, you need to have a strong online presence.
Off-page SEO is one of the most important aspects of having a strong online presence.
In this blog post, we’ll cover the top off-page SEO strategies for general contractors. These strategies will help you improve your rankings, increase website visits, and ultimately drive more leads to your business.
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In contrast to on-page SEO, off-page SEO refers to the actions taken outside of your website that improve its search engine rankings. This can include building backlinks, managing online business listings and reviews, and social media presence.
Brand mentions, link building, citations, and more are all factors of off-page SEO.
These efforts ultimately help search engines recognize your website as a reputable and authoritative source, boosting your rankings. The higher you rank on search engines like Google, the more visible you are to your target audience.
Now that we understand the importance of off-page SEO for general contractors, let’s explore some specific strategies you can use to start improving your online presence.
These include:
Spend time getting quality backlinks from sites related to your industry. This boosts your site’s authority and brings in quality traffic.
Get your business listed on local directories and platforms. Make sure your listings are consistent and accurate to improve local search visibility. This makes it easy for nearby clients to find you.
Work on getting real reviews from customers. These reviews act as a trust signal for your quality of service.
Develop a strong strategy for social media. Engaging regularly with your audience can boost your brand and bring in leads.
Look for chances to guest blog on well-known sites to share your expertise with a larger audience.
These strategies all help enlarge your online presence. By carefully implementing these methods, you’ll climb the search results. You’ll also build a digital presence that showcases your business as strong and reliable to future clients.
Let’s dig into each of these strategies further.
Backlinks are links that direct people from other sites to your website. Search engines use backlinks to determine the authority and credibility of your site. The more authoritative and relevant the sites that link to yours, the better it is for your own website’s rankings.
To improve your link-building, you need to get links from authoritative sources in the construction industry, like:
A mix of backlinks shows search engines that your business is trustworthy and important.
As a general contractor, you know your business needs a strong local presence. That’s where local search optimization is critical. Local SEO helps people find you in local searches, ensuring your NAP (name, address, phone number) is the same everywhere.
Local SEO is all about showing up in Google’ Local Pack for nearby businesses.
Picture your business popping up when someone nearby looks for what you offer—not your own website but a reputable directory that includes your company’s name and info. That’s the magic of local citations. They list your business’s details on different, well-established websites, helping you show up in local searches regardless of your own site’s ranking.
Places like local directories and social media act as signposts pointing people to you. By strategically placing your info online, you become more visible and credible locally.
For local SEO to be effective, your NAP details must be correct everywhere. Any mistake might confuse both search engines and potential customers. Ensure consistency across local listings, social media, and your own website. This builds trust and legitimacy for both search engines and potential customers.
It’s important to regularly monitor and update your NAP information on all online platforms. This ensures any changes in contact details or addresses are reflected accurately, maintaining the credibility of your business.
As a general contractor, your reputation is everything. Think back to the last time you searched for a product or service online. Did you check out reviews before making a decision?
The answer is likely yes, and the same goes for potential clients looking for a contractor.
LinkNow has gained a 4.7-star rating on Google after over 2,000 reviews, signifying to those looking for a web designer and online marketer that we have what it takes to achieve our clients’ goals and marketing objectives.
We help our clients achieve the same level of review quality with review generation services that help general contractors like you receive positive client reviews and build your online profile.
LinkNow’s 4.7 star rating on Google comes from over 2,000 reviews.
Stories from happy clients make you credible and trustworthy. Ask satisfied customers to post their stories online. Their honest feedback acts as proof for others and makes people confident in picking your services. Sharing these stories shows you care about quality and making clients happy.
Showing your client’s testimonials on your website is an important trust signal.
To maximize the impact the effectiveness of customer reviews, make sure to:
Sometimes, negative reviews happen. It’s important to handle them well and professionally. See these reviews as chances to improve and show you care about customer happiness.
You can handle negative reviews by:
Good management of online reviews and testimonials builds a strong reputation. It shows you stand for trust and quality. It also makes you more visible online, bringing more clients to you.
Social media is a powerful marketing tool for general contractors. Platforms like Facebook, Instagram, and LinkedIn can help you reach more customers and showcase your work to a broader audience.
Here are some practical tips for successful social media engagement:
By using social media well, you can connect with your audience on a personal level and build trust. This will make them more likely to choose you as their general contractor.
What is the biggest con of social media for off-page SEO? It’s time-consuming and labor-intensive. Many of the general contractors we serve outsource their social media management to our team to free up their own time and resources.
Your content marketing strategy amplifies your business and brand. By regularly creating high-quality, informative content related to home improvement and general contracting, you can establish yourself as an authority in the industry.
Finding the right topics is vital for contractors. Look at what your clients ask or what sparks conversation in forums. You should aim to create content that draws people in and encourages sharing. This will help you get backlinks naturally.
Some examples of content topics that could generate interest and backlinks include:
Creating useful content your audience is searching for highlights your knowledge and makes people want to link to your site or share your content with their friends and family.
Aside from just writing content for your own website, you can also explore guest blogging opportunities. This means writing articles for other websites in the same industry with a link back to your site.
Guest blogging provides referral traffic and authority for your website.
Guest blogging is a win-win situation for both parties involved as the host site gets fresh content and you gain a backlink to your site.
The best way to find guest blogging opportunities is through networking and building relationships with other websites.
Here are some strategies you can use:
Make sure to thoroughly research their guidelines and writing style before submitting a guest post proposal to another site.
Once you have implemented the various methods discussed in this guide, it’s important to measure the impact of your content marketing efforts on your off-page SEO.
Key metrics to look out for when measuring the success of your content include:
A strong off-page SEO plan includes link building, focusing on local SEO, managing online reputation, using social media, and collaborating on content. With these strategies, your contracting business can gain visibility and credibility, ultimately bringing in more customers.
However, success in off-page SEO isn’t about checking boxes and never revisiting them—it’s about keeping your strategy up to date with what customers want and what’s expected in your industry. By continually innovating and adding to your off-page connections, you’re not just after better visibility— you’re creating a stronger brand for your business.
Your off-page SEO should also go hand-in-hand with many other practices, including technical SEO, on-page optimization, and content marketing strategies.
Off-page SEO may seem like a lot of work—and it is. However, the good news is that you don’t have to do it alone.
At LinkNow, we specialize in helping general contractors just like you build their online presence through off-page SEO and other digital marketing tactics. For over a decade, we’ve been successful in helping hundreds of general contractors boost their digital profiles and bring in qualified leads while avoiding common SEO mistakes.
Our team stays updated with the latest trends and best practices in off-page SEO so that we can help your business stay ahead of the competition.
Wondering about the next steps? Book a free, no-risk call with one of our digital marketing specialists to learn how we can help boost your general contracting business online.
Looking for further reading? Check out our ultimate guide to SEO for general contractors.