Picture the most successful business you can think of.
Chances are the first thing that came to mind was an iconic logo. That’s because the most successful companies understand the power of branding.
Although there’s a lot more that goes into creating a successful business than having an eye-catching logo, there’s a reason why so many companies devote thousands of dollars to developing theirs. Your logo is often the first impression that most people will have of your company and is an opportunity to showcase your company values as you connect with your audience.
If you don’t have a company logo or have treated your logo as an afterthought, this blog post is for you. Continue reading to learn more about the benefits of a strong logo and how to create one that reflects your brand identity.
Take Control of Your Company Image
You built your company around a certain mission, objective, or value. Every aspect of your branding should reflect this central ethos, especially your logo.
Notice how this logo incorporates earthy green tones to convey their focus on natural treatments. The design also contains a lotus flower, which is often viewed as a symbol of purity and rebirth.
Developing a logo design based on the vision your company was founded on allows you to shape the way people see you. Your logo projects your values outwardly and is an opportunity to attract your ideal customers with a design that speaks to them.
A Good Logo Is Worth a Thousand Words
Consumers make fast decisions, often based on their gut feelings. That’s why you should be doing everything possible to create a positive first impression.
Your logo is a significant part of that first impression. An eye-tracking study from the Missouri University of Science and Technology in 2012 showed that most website visitors spend at least 6 seconds looking at a company’s logo before moving on to other information.
A well-designed logo can be a powerful tool for quickly broadcasting your company’s leadership, credibility, and specializations. On the other hand, a logo that looks unprofessional can be enough to make your potential clients look elsewhere.
As an indicator of the quality of your services and overall customer experience, your logo can dictate what people expect from your company and be a deciding factor in whether they continue to the next stage of the purchasing process.
Stand Out in a Crowd
Regardless of your industry, you’re most likely vying for customer attention alongside similar businesses in your area.
As potential customers scan through companies, your logo is a valuable opportunity to grab their attention. Don’t be afraid to put a personal touch on your logo or focus on what separates you from other businesses in your industry—these are often the most memorable features that will keep you at the forefront of your customers’ minds.
The Foot Locker logo.
An excellent example of a unique logo is Foot Locker’s, which contains a picture of a referee. This logo indicates what is different about them compared to other shoe companies: their focus on athletic footwear and unique company uniforms.
Build Trust in Your Brand
A memorable, consistent brand identity is one of the best ways to foster trust in your customers and spread awareness of your business.
According to StudyFinds, 50% of people are more likely to use a company whose logo they recognize. Around 85% of consumers in the study said they stay loyal to a brand with a logo they like. By contrast, 60% of people admitted they’ll avoid well-reviewed companies if they don’t have an attractive logo.
Do you recognize all these famous logos even without their brand names?
Although large global companies have the advantage of spending years building awareness of a simple, understated logo, small businesses don’t always have this luxury. That’s why it’s essential to ensure your logo clearly communicates the message you’re trying to convey.
How to Design the Perfect Logo
Keep it Professional!
One of the first things you should consider when developing your brand image is working with a professional graphic designer. This is a surefire way of having a well-designed logo you can use for many years.
Using free tools, such as Canva, or asking a family member with Photoshop skills to create a logo may seem like a good way to cut costs, but it will rarely result in the same quality as hiring a logo design expert.
The best graphic designers will take the time to understand you and your company so that they can create a bespoke logo for your individual brand. They’ll incorporate your input and present you with designs that are uniquely yours.
The Elements of a Successful Logo
Many different factors can be incorporated into a business logo, but we’ll be focusing on the three main elements to keep things simple: Iconography, Typography, and Colors.
Consult with your designer on these elements, ensuring you take advantage of their professional expertise while creating a logo that reflects your business philosophy.
Iconography
Including strong visual elements is the best way to create a memorable logo. By using simple, identifiable icons within your logo, you can create something that stays in the minds of your clients and becomes associated with your brand.
Be careful not to include too many visual elements or complex designs, as your logo must be scalable for all your marketing materials.
Typography
While large corporations can succeed with simple iconography and no words, small and medium-sized businesses typically should include text in their logo to clearly broadcast their company name and message.
The typefaces you choose and how you arrange them within your logo can send a clear message to your audience. Make sure your business name is clear, legible, and aligns aesthetically with what your company stands for.
Colors
A business’s colors can trigger an emotional response and provide meaning to your logo. The colors you select can symbolize passion, professionalism, and much more.
Creating a consistent color scheme has been shown to increase brand recognition by up to 80%, so make sure you choose your company colors wisely.
The design elements of a logo.
You’ll find that most successful logos incorporate some or all these design considerations. They’re by no means the only factors that go into an iconic logo, but this should provide you with a jumping-off point when starting your design.
The Logo Design Process
By now, we hope we’ve convinced you that your logo is a powerful tool whose importance shouldn’t be downplayed.
When you work with a professional logo design company such as LinkNow, here is what you can expect from the process:
- You fill out a short questionnaire. This lets our Design Team know more about your business and what design elements are important to you.
- We create four unique logo designs. We use the information you provide to create several design options, which will be presented to you within seven business days.
- You tweak your favorite logo design. We want your new logo to be perfect, which is why we let you revise your design up to four times to ensure it’s just right.
- The logo is yours! We’ll integrate your logo into your website, and you’re free to use it on your company materials.
Need a New Logo? LinkNow Has You Covered
Nobody understands the value of a quality logo more than the SEO and marketing pros at LinkNow. If you need help creating a new logo, updating an old design, or integrating your current logo into your website, our Design Team is a fantastic resource.
You can reach us anytime at 1-888-667-7186 or email us at website@linknowmedia.com to start the logo design process.
