When a passionate catering team in New Jersey launched their business, they had everything except a way to get the word out. No storefront, no website, no digital presence. Just incredible food and a dream.
That’s where LinkNow came in.
By tailoring a marketing strategy to their unique needs and growth goals, we helped transform this business from a hidden gem into a go-to name in their local market. Here’s how a custom, scalable approach set them up for long-term success.
Launching Without a Physical Location
Starting a business is tough—starting one without a storefront is even tougher. When this New Jersey catering company first opened its doors (figuratively), they didn’t have a physical restaurant for locals to visit.
No dine-in option meant no foot traffic, no casual drop-ins, and no word-of-mouth buzz building naturally around a bustling space. In the food industry, where visibility and reputation often grow from being seen and tasted, this created a serious roadblock to gaining traction.
Zero Online Presence
When they came to us, the company had no website, no Google Business Profile, and no digital breadcrumbs for customers to follow. For a modern business, that’s the equivalent of being invisible.
Potential clients couldn’t find them through local search, reviews, or even basic contact information. Not existing at all in the eyes of search engines was seriously hurting their visibility and costing them leads.
Telling Their Story to the Right Audience
The team behind this company had a compelling backstory, a clear vision, and a deep passion for food—but no way to share it effectively. Without an online platform, they struggled to communicate what made their business different: their custom menus, their commitment to local ingredients, and their ability to create memorable events.
Their brand had personality and heart, but no digital voice, which meant they were missing the chance to connect with their ideal clients in a meaningful way.
Building a Strong Digital Foundation
We started by giving the catering company exactly what they needed most: a professional, optimized website that worked as hard as they did. Included with our Foundation 35 package, their new site included clear service descriptions, a sleek design that matched their brand aesthetic, and fast-loading pages to keep visitors engaged. Most importantly, it was built with SEO best practices from the ground up—giving them a fighting chance to show up in local search results.
Telling Their Story With Custom Content
To bring their brand to life, we created several pages of custom content that highlighted their unique offerings and values. We crafted their “About Us” page to reflect the passion behind the business, developed service pages that spoke directly to their ideal clients, and used storytelling techniques to make the content both engaging and informative.
This wasn’t cookie-cutter content—it was designed to connect and convert.
Scaling With Strategy
As their business grew, so did their goals. In 2022, they upgraded to our Foundation 1200 plan, giving them access to monthly landing pages, targeted backlinks, and ongoing social media content. This helped them reach new markets, stay top-of-mind with past clients, and continue climbing in Google rankings. Our scalable services ensured they had the support they needed at every stage of their growth.
Elevating Their Brand With Social Media
As their reputation grew, we helped amplify it through consistent social media content. Monthly posts showcased their events, highlighted seasonal menus, and shared behind-the-scenes glimpses of the team in action.
This helped build trust, grow engagement, and turn one-time customers into loyal followers. Social media became a natural extension of their brand and a key channel for staying top-of-mind in their community.
From Invisible To Found
After launching their new website and implementing SEO basics, the catering company quickly began to gain traction online. Within months, they were ranking for more than 250 keywords in Google’s top 50 results, which is a massive achievement for a brand-new business.
Their optimized content, local citations, and backlinks helped them show up in the right searches at the right time, attracting customers who previously had no way of discovering them.
Sustainable Growth Over Time
Instead of fading after an initial boost, their online presence continued to grow steadily year after year. With regular content updates and a well-maintained website, they maintained momentum in a competitive market. By 2022, they were ready to scale up—and when they did, the foundation we’d built allowed them to expand their reach without missing a beat.
A Top-Ranking, Booked-Out Brand
Today, the company ranks for more than 800 keywords, including many high-intent local searches like “BBQ catering” and “corporate catering New Jersey.” Their social media posts keep their audience engaged, while landing pages bring in fresh leads month after month.
The result? A steady stream of bookings and a strong brand presence that’s now recognized throughout their region.
- • Start with a solid foundation: A well-optimized website and strong local SEO can make all the difference, especially for new businesses without a physical storefront.
- • Your story matters: Custom content that reflects your unique brand helps you stand out, build trust, and connect with your ideal customers.
- • Consistency fuels growth: Ongoing SEO, content creation, and social media marketing keep your business visible and relevant over time.
- • Scalability is key: As your business grows, your marketing strategy should grow with it by adding new tools and tactics to support bigger goals.
- • The right partner makes all the difference: Working with a marketing company that understands your business and evolves with your needs can set you up for long-term success.
LinkNow and Small Businesses: A Recipe for Long-Term Success
This case study proves that with the right foundation and a partner who grows with you, digital marketing can seriously accelerate your business growth. Whether you’re just getting started or ready to scale, a one-size-fits-all strategy won’t cut it. You need a plan that reflects your story, engages your audience, and evolves as you do.
Ready to take your business to the next level? Partner with LinkNow to build a custom marketing strategy that works as hard as you do.
