Seasonal businesses face a unique challenge: how do you keep customers coming in when your services change with the weather? This was the exact question a landscaping company in British Columbia needed to solve. With warm-weather services like lawn care and planting giving way to snow removal in the winter, their business model shifted dramatically throughout the year.
The problem? Search engines don’t adapt automatically to seasonal changes, so without the right SEO strategy, rankings can drop, and valuable leads can disappear.
That’s where LinkNow stepped in. Through a tailored digital marketing strategy, including seasonal landing pages, consistent content creation, and smart use of paid ads, we helped this company thrive year-round.
Seasonal Shifts in Services
Unlike many businesses that offer consistent services year-round, this landscaping company had to pivot with the seasons. In the spring, summer, and fall, their focus was on landscaping design, lawn care, and maintenance. However, once the snow arrived, they had to reposition themselves almost entirely as a snow removal company. This created a moving target for SEO—what worked well in July wouldn’t necessarily matter in December.
Maintaining Visibility During the Off-Season
One of the biggest risks for seasonal businesses is disappearing from search results during their slow months. If marketing efforts stop in the winter, rankings for landscaping-related keywords can dip, making it harder to climb back up once spring arrives. The challenge was keeping their online presence active and relevant, even when their main services weren’t in demand.
Staying Ahead of Seasonal Demand
Search engine optimization takes time to show results, so waiting until the first signs of spring to optimize landscaping pages wouldn’t work. The company needed a strategy that allowed it to start building momentum for each season before it arrived. Otherwise, they’d risk falling behind competitors who were already ranking for those high-value seasonal keywords.
Building Seasonal Landing Pages
To tackle the challenge of shifting services, we created targeted landing pages for each season. During the warmer months, when landscaping was their primary moneymaker, we focused on things like planting, landscape maintenance, and fall clean-ups. As winter approached, we shifted attention to snow removal.
These pages were optimized with timely keywords so the company could be discovered by the right audience at the right time. By refreshing their seasonal content annually, we ensured the business stayed relevant year-round.
Keeping Content Fresh With Blogs and Social Media
To prevent ranking dips in the off-season, we made sure the company’s digital presence never went quiet. With their Elite 40 Marketing Package, they received monthly blog posts and social media updates tailored to the time of year.
Whether it was tips for prepping lawns in the spring or safety advice for snow and ice, this steady stream of content kept the company visible and engaging for both customers and search engines.
Strategic Planning for Ahead-of-Season Rankings
Because SEO takes time, we planned campaigns months in advance. That meant publishing and optimizing spring landscaping content while snow was still on the ground. By the time the busy season arrived, the company was already ranking for high-demand keywords. This proactive approach gave them a competitive edge and positioned them as a go-to provider before many competitors had even begun promoting their services.
Boosting Results With Paid Ads
In addition to organic SEO, the client experimented with paid ads leading up to their peak spring season in 2024. This created an instant traffic surge that helped them capture leads right when demand was at its highest. Combined with their organic growth efforts, this gave them a strong one-two punch: immediate visibility from ads and long-term stability from SEO.
Rapid Growth in Keyword Rankings
When this landscaping company first partnered with us in 2019, they weren’t ranking for a single keyword. Fast forward to 2025, and they now hold rankings for more than 800 keywords. This dramatic increase proves the power of consistent, strategic SEO and highlights how steady investment pays off over time.
Securing the Top Spot for Seasonal Services
Winter once posed the biggest challenge for this business, but it has now become a major source of leads. Thanks to seasonal landing pages and carefully optimized content, the company achieved the #1 ranking on Google for “snow clearing service” in their area. This prime visibility put them ahead of competitors and made them the first choice for customers in need during the snowy season.
Consistent Leads Across Every Season
Instead of dealing with peaks of demand followed by long slowdowns, the company now enjoys steady inquiries year-round. By planning ahead and publishing content in advance of each season, they were able to capture customer interest before the rush. The result was a more predictable flow of business and fewer off-season slumps.
Strong ROI From Paid and Organic Marketing
Their experiment with paid ads leading up to spring 2024 proved highly successful, generating a surge in traffic right as demand spiked. Paired with their growing organic presence, this helped the company stay fully booked during their busiest months while continuing to build long-term authority in search results.
- • Adapt your strategy with the seasons: Shifting your focus to match customer needs keeps you relevant.
- • Seasonal businesses need year-round marketing: Even when services change, staying active online prevents ranking drops during slow months.
- • Plan ahead for each season: Start optimizing content before demand peaks so you’re visible when customers are ready to buy.
- • Create targeted landing pages: Separate seasonal services (like snow removal vs. landscaping) so each one ranks for its own keywords.
- • Blend organic SEO with paid ads: Paid ads deliver instant visibility, while SEO builds long-term authority and stability.
Turn Your Seasonal Challenges Into Long-Term Wins
This case study shows that with the right strategy, even highly seasonal businesses can achieve steady growth online. By building momentum before each busy season, staying active during slower months, and blending paid and organic marketing, this landscaping company transformed its visibility (and its bottom line).
Are you ready to turn your seasonal challenges into year-round success? Contact LinkNow today to learn how our marketing solutions can keep your business growing.
