When a local power washing company in Washington first signed up with LinkNow, they had the tools and the talent, but their online presence was barely making a splash. Fast forward to 2025, and they’re ranking for over 1,500 keywords, dominating local search results, and booking out their busiest season with confidence.
How did they go from invisible to unstoppable? This case study reveals the digital strategy behind their dramatic growth and how the right SEO and ad campaign can change everything for service businesses ready to scale.
A Strong Start, But Not Enough To Compete
When this company first came to us in 2018, they weren’t starting from zero—but they also weren’t standing out. With roughly 100 keywords ranking on Google, they had a decent foundation. That said, in a competitive service market where customers are searching every day for solutions, “decent” wasn’t translating into consistent leads or lasting visibility.
Falling Behind in a Competitive, Seasonal Market
Power washing is a fast-paced, seasonal industry with low barriers to entry and lots of competition. From one-person operations to large contractors, everyone is bidding for attention. In such a saturated space, competitors were investing heavily in SEO, social media, and paid ads. Without a solid plan to scale their digital efforts, this company risked falling behind and missing out on the busiest seasons year after year.
No Real Digital Strategy
Before working with us, their online efforts were scattered. They had a small site but lacked any cohesive digital marketing strategy. There was no content plan to attract new traffic, no regular activity on social media to build trust, no system in place for generating reviews, and no high-quality backlinks helping them rank. In short, they had the will—but not the web strategy—to grow.
Laying the Foundation With the Right Plan
We started by enrolling the client in our Foundation 1200 plan, a comprehensive digital marketing solution tailored to help service-based businesses establish a strong online presence.
This included:
- • A professionally designed website, optimized for speed, clarity, and local SEO
- • Keyword-rich service pages tailored to their target locations
- • Strategic content planning focused on attracting the right search traffic
From the start, our goal was simple: put their business in front of customers ready to book by using SEO best practices designed specifically for power washing companies in their region.
Building Organic Visibility With SEO and Content
As part of their full service plan, we created and optimized local landing pages targeting their service areas and specialties. Each page was designed to capture search traffic with high-intent keywords like “deck pressure washing” and “commercial power washing near me.”
At the same time, we launched a monthly social media strategy to keep their brand top-of-mind and increase engagement with local homeowners and businesses. Behind the scenes, we implemented advanced backlink strategies to build authority and trust with search engines.
We also equipped them with review generation software, helping them collect authentic customer testimonials and boost credibility across platforms like Google and Facebook. These reviews became powerful social proof that helped convert clicks into calls.
Scaling With Smart Paid Ads
By the start of 2025, their organic presence had grown to over 1,000 keywords in the top 50 positions. But with summer—their busiest season—on the horizon, they wanted to go bigger. That’s when we launched a targeted paid advertising campaign built to deliver instant visibility. Our team helped them identify high-converting keywords, zero in on their ideal customer base, and launch ads that generated immediate results.
Within days, the campaign added 500 new keywords to their Google rankings and dramatically increased traffic to their website. It wasn’t just more eyes on their business—it was the right eyes, at the right time.
Keyword Growth That Speaks Volumes
What began as a modest online presence with just 100 keywords in 2018 has transformed into a digital powerhouse. Today, this Washington-based power washing company ranks for over 1,500 keywords in Google’s top 50 positions. That’s a 15x increase in keyword visibility—proof of sustained, strategic growth over time.
But it’s not just about quantity. Many of these keywords are top-performing, highly competitive search terms, including:
- • #1 ranking for “mobile power washing services”
- • #1 ranking for “deck pressure washing”
- • #1 ranking for “commercial power washing near me”
These high-value keywords directly drive revenue—and they’re not easy to earn, let alone keep. But by combining long-term SEO with smart advertising, the client now dominates in areas that directly drive leads and revenue.
Seasonal Success That’s Built to Last
The spring 2025 ad campaign was a game-changer. It fueled visibility just before the busy season, filled their schedule fast, and created momentum that outlasted the ad spend. Instead of scrambling for leads, this client entered their busiest season with momentum and confidence.
This is much more than a short-term win. It’s a repeatable seasonal strategy they can use year after year to ensure strong bookings when it matters most.
A Website That Works for Them
With a professional website acting as their digital storefront, prospective customers who find the company through search or ads are met with clear service offerings, persuasive copy, and easy contact options. Combined with regular positive reviews, the entire experience builds trust and converts traffic into paying customers—no extra legwork needed.
- • Start with a strong foundation: A professionally built, SEO-optimized website paired with a structured digital marketing plan sets the stage for long-term growth, especially in competitive service industries like power washing.
- • Consistency pays off: Organic SEO takes time, but the payoff is significant. By steadily building keyword rankings, content, and backlinks over several years, this client positioned themselves as a local leader.
- • Don’t overlook local SEO and reviews: Location-specific landing pages and consistent review generation helped this client build trust with search engines and potential customers alike.
- • Paid ads can be a game-changer during peak seasons: Strategic, seasonal ad campaigns can deliver fast results and boost visibility exactly when it counts the most.
- • The right partnership makes growth manageable: With expert support and a tailored strategy, even small businesses with limited digital experience can turn online visibility into steady leads and long-term success.
Ready To Get Fully Booked? LinkNow Is Ready To Help
This power washing company didn’t get lucky—they got strategic. With the right plan, the right team, and a steady commitment to growth, they turned a modest online presence into a lead-generating machine. If you’re a small business owner tired of getting buried in search results or scrambling for seasonal leads, LinkNow can help.
Get in touch with us today and find out how our SEO, content, and paid ad strategies can put your business in front of the customers who matter most.
