Top 5 Factors to Consider Before Buying a Website: Section 1

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What exactly does having a website created to represent your business entail? Many companies try to streamline the process to make it as simple as possible, but that doesn’t mean you should go in blind. There are things to know and questions to ask before, during and after the purchase and completion of a website – a website should never be complete. With this article we hope to bring to light the fundamental concerns of website design as well as what expectations are appropriate to have of a design company. The 5 parts of this article will be published weekly to exemplify a particular internet marketing strategy which will be discussed in the section 5. Before moving onto section 1, here is a short list of the overarching ideas contained within this article. Some of the ideas will be clearly defined in a particular section, yet others will only become […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon

Everything you need to know about writing content for your new website!

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When talking about web design, “content” refers to all of the text on your website that tells your customers about who you are and what services you offer. If you’ve just purchased a website from LinkNow Media, you have a site that already includes content created by our professional writing staff. However, many of our clients want to customize their content and make it a bit more personalized. This blog post is a quick guide to making the most of your website content. What is content for? Website content serves two purposes: the first is to give your website’s visitors the information they need to decide whether they want to purchase your products or services. The second purpose is to help Google and other search engines understand what your site is about so that customers can find your site in the first place. In the web design industry, making your […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Pick and Develop Key Terms for Your Website

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Almost daily from staff and customers alike, this question comes across my desk more times than I can count. Picking keywords, like most aspects of Search Engine Optimization boils down to basic common sense. To get started, you need to ask yourself: “If I am Joe Public searching for these products or services – what key words would I use to search for them?”. The more specific you can be, the better. You can start out by creating a broad based list of key terms and then narrowing them down. Try to stick to keywords that accurately describe your business without being too broad. Today, we had an architect that wanted to use “contemporary design” as a keyword. This is an example of being too broad. While I am sure that “contemporary” could be used to describe his work, this could also refer to any type of contemporary design, from […]

Adina Costa

Author: Adina Costa

About Adina Costa

Why is Text Content So Important to Help Market a Website

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Once upon a time in a land not so far away if you wanted to SEO your website and increase its rank, you could simply cram your website as full of whatever keywords you wanted. Some less scrupulous site owners would even go so far as to populate their site with popular, but non-relevant keywords. This technique was effective for driving traffic to site who wanted to display ads and didn’t care about recurring traffic. SEO is no longer for con men. We do business every day with respectable, hard working business owners looking to market their products and services to people in their communities. This means a couple of things: first, they want their visitors to keep coming back and second they are going to need compelling content to do it! “Content is King” is a saying I have heard for a long time in the business. While it […]

Ken Hyler

Author: Ken Hyler

About Ken Hyler

Ken is a programmer and web developer at LinkNow. Working with the Design department he takes great care in ensuring each website is delivered on time and working as intended.