How the Most Successful Massage Therapists Market Themselves Online

Massage Therapist Online Marketing

The Web is the Key to a Successful Massage Therapy Practice If you’re starting a new massage therapy business or you have an existing practice that you want to grow, you’ve probably been doing a lot of thinking about how to promote your business and stand out from the pack. I’ve got news for you – promoting and growing your massage therapy practice is easier than you might think. Booking new clients is all about three things: Discovery – They need to know you exist. Establishing your expertise – They need to know you’re reputable and qualified. Establishing trust – They need to feel safe with you. Once you have these three things, your practice will have nothing stopping its growth. It will just be up to you to keep your clients satisfied and coming back. So how do you establish these three things? The easiest and most effective way […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

The Ultimate Guide to Online Marketing for Small Businesses

The Longest Journey Begins With A Single Step You are reading LinkNow Media’s multi-part guide to small business online marketing. Our goal is to create a resource for small business owners that gives them everything they need to market their businesses online, all in one place. From web design to SEO to email campaigns, we want to give our readers the tools to succeed. If you find this post useful, check out our blog archives for more in depth discussions of various online marketing topics. Part 1: Your Website and On-Page SEO Part 2: Domain Authority and How to Build It Part 3: Citations and Local Search Part 4: How to Build an Awesome Small Business Blog Part 5: How to Create a Huge Social Media Presence for Your Small Business Part 6: Why Email Campaigns are Important Part 7: PPC (Yeah, You Know Me) Part 1: Your Website and […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Google removing inactive and unverified Google+ pages

Google Removing Inactive and Unverified Google+ Pages

Starting on July 28, Google began to shut down unverified and inactive Google+ business pages. If you are a small business owner, this could have a big impact on your customers’ ability to find you online. Read on to learn why this is important and what you can do about it. What are Google listings and why do they matter? Google listings are simply pages on Google+ for local businesses. They work a lot like a Facebook page – they show potential customers the name and address of your business, give customers a place to review your services, and give you the ability to upload pictures and run promotions. However, because Google uses this information in search results and in Google Maps, they have allowed anyone to create listings for businesses. Any listing created by the public doesn’t contain much more than the name and address of the business. If […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Has your business ever moved?

Today, June 1, 2015, marks LinkNow Media’s first day in our brand new office. After a hectic weekend of moving, setting up workstations, and cleaning up, we were all ready for business at 9 AM. However, getting our office up and running in time for the start of the work day doesn’t mean that we’re finished the move! Like any other business, changing the address of our company means we have a lot of work to do to clean up our online citations! What are citations? In the world of SEO, citations are one of the biggest factors that influence your local search rank. Citations are simply listings on other webpages that contain your business’s name, address, and phone number (NAP). Google and the other major search engines use your NAP to make sure that you are who you say you are and to figure out when to suggest your […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.