In July 25th 2014 Google announced the largest local search algorithm update thus far. The main focus of the algorithm update is to provide better search results for local searches but this algorithm is still in its infancy. As the pigeon is just learning to fly there have been many businesses that dropped in rank (referred to as pigeon droppings). It is still too early to say if Google will clean up these dropped sites and return them to their previous ranking but most SEO experts are expecting this new update to be a permanent game changer. But Why? You may want to know, “why has my site lost its previous ranking?” The reason is that Google is looking to put more importance on location where before it was more on site value. It may be easier to understand it this way: other Google algorithms (penguin and panda) are designed […]
Google Pigeon: why is my ranking suffering?
