Why Logo Design is Important for Every Company Many small business owners are so focused on the day-to-day running of their companies that sometimes marketing and branding issues can fall by the wayside. If you’re running a small business, especially if you’re relatively new, you may be thinking that paying some designer to create a logo for you should be low on your list of priorities. However, logos are so much more important than many small entrepreneurs realize. They serve as the foundation of your brand’s identity (and yes, you have a brand, no matter how small you are!). Study after study has shown that visual information makes a much bigger impact on consumers than anything else, and a logo is the single best way to create a memorable identity that helps you earn repeat customers. Even more importantly, a professional-looking, well-designed logo helps to build trust, while a poorly […]