How to Use AdWords – A Simple Guide for Small Business Owners

How to Use AdWords

Drive traffic to your site and find new customers Google’s AdWords is an incredibly powerful tool for driving traffic to your website, but it can be overwhelming for new users – especially small business owners who are new to online marketing in general. It’s also a service that can potentially cause major damage to your bottom line if not used properly. But don’t let your fear of the unknown stop you from using this potentially very lucrative tool. AdWords is Google’s primary source of revenue, so they want it to work for you. We’re here to guide you and make sure that you’re getting started on the right foot. Let’s begin by discussing what exactly AdWords is and how it works. What is AdWords? AdWords is Google’s advertising program. You’ve seen examples any time you’ve searched for a product or service. These ads appear exactly like Google’s regular search results […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

5 ways for small businesses to get the most out of Facebook

Facebook is an excellent way for small businesses to connect and build loyalty with their customers, and it’s just as effective for promotion and reaching out to new potential customers. At this point, most people realize how effective Facebook can be as a promotional tool, and more and more small business Facebook pages are being created every day. However, if you are like most small business owners, you’re probably feeling lost – a majority of business owners feel like they can’t tell whether or not the time they spend working on their Facebook pages is actually helping them gain customers. If you’re feeling this way, don’t worry. We’re here to provide you with tips from small business social media experts that will help you make the most of your Facebook page. Follow the steps here, and you should see an increase in likes, engagement, click-throughs to your website, and sales. […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.