How to Market Your Not-So-Interesting Brand on Social Media

how to market your boring business

No brand is boring If you’re like most small business owners I know, you spend a lot of time thinking about how best to put your limited time and marketing budget to the best use. You’ve probably read lots of advice about how every brand needs to be on social media – after all, all the marketing experts insist that social media is one of the best ways to connect with potential customers. It’s easy to market your brand on social media if your company is cool. Cars, iPhones, and video games are all easy to market online – people are eager to hear what brands in these industries have to say. But what do you do when you’re representing a “boring” brand? It might be harder to attract an audience, but social media is still an effective way for you to market yourself. Here are three tips to get […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Steps for Better B2B Content

3 Steps for Better B2B Content blog banner

Make sure your content is tailored to your audience Here at the LinkNow Media blog, we’ve given plenty of advice to small business owners on the topic of creating content to reach out to potential customers. However, most of the things we’ve talked about have been aimed at B2C businesses – companies that are trying to reach out to consumers. B2B companies face many of the same challenges, but B2B customers are not average consumers. Being a resource is important for B2B content When you’re using content to try to expand your business’s audience, grow brand awareness, and attract new customers, it’s important that you’re creating content that your ideal customers want to read. What sets B2B content apart is that it needs to be useful and informative above all else. If you’re creating content to attract business customers, it needs to give readers/viewers concrete advice or strategies that will […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Create Your Brand Voice

how to create your brand voice

Give your business a social media identity The way we choose to communicate says a lot about us, and this applies to companies just as much as it does to human beings. When most small businesses first create social media accounts, they’re just thinking that this is a new way to get information to their customers. But if you haven’t thought carefully about your brand voice, you may be missing opportunities to connect – or worse, alienating customers! What is a brand voice? Put simply, a brand voice is the way that your brand communicates with the outside world – the tone you use and the style of your writing. If you haven’t thought about it, you’ve probably just defaulted to using your own voice and style when writing social media posts, but this isn’t always the best route. Why does brand voice matter? Brand voice matters for the same […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.