Drive traffic to your site and find new customers Google’s AdWords is an incredibly powerful tool for driving traffic to your website, but it can be overwhelming for new users – especially small business owners who are new to online marketing in general. It’s also a service that can potentially cause major damage to your bottom line if not used properly. But don’t let your fear of the unknown stop you from using this potentially very lucrative tool. AdWords is Google’s primary source of revenue, so they want it to work for you. We’re here to guide you and make sure that you’re getting started on the right foot. Let’s begin by discussing what exactly AdWords is and how it works. What is AdWords? AdWords is Google’s advertising program. You’ve seen examples any time you’ve searched for a product or service. These ads appear exactly like Google’s regular search results […]
Using Description Tags on Your Website
We wanted to clear the air about description tag usage on a website. All too often we run into people with outdated or incomplete knowledge of this very basic subject all the while totally unaware of this fact. Could this be damaging to your website’s performance? You betcha. <TITLE> Tag: This is THE most important aspect of a page in terms on on-site SEO. The other days I spoke to someone who claimed his site had already been optimized by another company and his <TITLE> tag was still his business name. <META NAME=”Description”> Tag: This tag won’t really help your rank anymore – but written properly will definitely help you get more clicks. <META NAME=”Keywords”> Tag: Useless. These tags will do absolutely nothing for your search engine ranking. We feel you can ignore them completely. Video Meta Tags: These are now extremely important if you use video on your site. […]