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Here’s what we learned this week Every week we gather all the best web design, online marketing, and SEO related posts we find and share them in our Link Roundup. Let’s get started! 9 Books Every Content Marketer Should Read Everyone who wants to promote a business needs to be at least a part time content marketer these days. Copyblogger curated a great list of books to read if you want to improve your skills and make the most of your opportunities. 5 Lazy Tips to Cut Your PPC Budget in Half One of the biggest impediments for small business owners when it comes time to invest in online marketing is the perceived cost of a good PPC campaign. This post from WordStream can show you how to mount a great campaign for a fraction of the cost. How to Keep Your Social Media Images Looking Fresh (Even if You’re […]

If you still don’t have a mobile site, you want to read this Just over a year ago, we reported that Google was planning to put an increased emphasis on the importance of websites being mobile friendly. In what became known as “Mobilegeddon,” Google promised that sites that were not optimized for mobile devices would soon take a major hit in their search ranking. People debated the extent of the impact that Mobilegeddon had on search results, but one thing was certain – Google had taken a firm stance and made a commitment to providing the best possible user experience on mobile. Now they’re stepping it up – they’ve announced that in May they are going to put even more of an emphasis on mobile. Why is Google doing this? It may be surprising to some people, but the majority of internet activity is now happening on mobile devices. Whether […]

What we learned this week Here we are again, with our weekly collection of the most informative and interesting online marketing content. There was a lot of great stuff this week, so let’s dive in! How to Use Google Analytics to Improve Your Content Strategy If you feel like you’re just creating content with no idea whether or not your work is effective, then this one is for you. SEMrush shows you how to use Google Analytics to determine what’s working and what’s not. Google SEO Certification: Why Doesn’t It Exist? Google provides AdWords certification, but not organic SEO certification. Why not? Stone Temple has the answer. 6 Ways to Use Video to Increase Conversion Rates Video is one of the most effective ways to grab customers’ attention, and Wordstream has a list of great strategies for using video to boost your conversion rates. What Happened to Our Metrics After […]

What we learned this week This was a bit of a short week, but here are the posts we found most helpful and interesting. Let us know what you think! Google’s right-side Adpocalypse: What really happened There was a lot of panic in the online marketing community when Google switched up the way they deliver ads. Search Engine Land has the data to clear up some of the hysteria. SEO: How to Get Lady Luck On Your Side   Is SEO all about luck? As Obi Wan Kenobi says, “In my experience, there’s no such thing as luck.” Check out this article from SEMrush to learn how to get luck on your side. Inside Buffer’s Social Media Strategy: Stats and Key Takeaways for Marketers Buffer is one of the most successful social media companies around, so this look into how they do what they do will be invaluable for anyone interested […]

How to Use Pinterest to Promote Your Business The days are getting longer, birds are chirping, flowers are ready to bloom. It’s no secret – summer is right around the corner, and that means it’s time to step up your online marketing game. As the weather changes, people are ready to get back to crossing items off their to-do list. Whatever industry you’re in, you can expect competition to become increasingly stiff. If you are looking for new ways to improve online visibility, Pinterest is a great tool to do just that. What is Pinterest? For those who haven’t been on the hunt for new and exciting ways to serve mac and cheese or the secret to a longer, fuller ponytail, Pinterest is a social network that allows users to share and “Pin” their interests in the form of an image to their own or other boards. It’s easy to […]