What we learned this week
Hey everybody! The flood of great content we started 2016 with hasn't let up yet, and we saw a lot of great stuff published this week. Let's get right to it.
Why Grave Misconceptions about SEO Still Persist
This is a good article from Search Engine Land that goes over some of the most common SEO myths and explains why they just won't go away.
What's the Difference Between Content Marketing and Copywriting
This one was a real hit online this week. This post from Copyblogger goes over how important it is to use good copywriting while creating content.
The Complete Beginners Guide to Peach
Many online marketers over 25 were shocked and dismayed to learn that there is yet another new social network that we need to be aware of and working with. Luckily, Buffer is here with a primer to get us started.
10 Things Marketers Need to Consider in 2016
Last week marked the end of the 2015 wrap up posts, but the 2016 forecast posts are still coming. This post from SEMrush is an especially good one that got a lot of traction on social media this week.
How to Build an Empathetic Social Media Strategy for Times of Tragedy
Lately, it's seemed like there's a new public tragedy every few days. Marketers and small business owners can feel lost about how to react; nobody wants to look like they're ignoring the tragedy by continuing their regular marketing, or worse, be seen as exploiting it. This great post from Moz explains how to build a social media response that can sensitively deal with these issues.
Understanding Google Panda: Definitive Algo Guide for SEOs
This article from TheSEMPost is a long read, but a good one. If you've ever had a question about Google's Panda algorithm, you can likely find an answer here.
That's it for this week, and I'm exhausted just from copying and pasting all those links! As always, if we've missed anything you think we should have included, let us know in a comment or join the conversation with us on Twitter. Until next week!
