Google Ads ROAS Calculator

This tool will allow you to calculate the ROAS (return on ad spend) of your PPC campaigns. If you are running your own PPC campaign, or are interested in starting one, give us a call for a free audit or consultation!

Notice - The results that this calculator shows are estimates based off averages and does not account for your product margins, your cost of service or management fees.

Projected Monthly Budget

We suggest a starting budget of $400-$600. This budget can be changed at any time.

600

100

20k

Expected CPC

The CPC will always vary on your industry, location and how competitive your industry is. B2B marketers can expect an average cost-per-click to range from $2-$8 but can be more.

5

0.1

50

Target Conversion Rate

How often does a click convert into a lead? The average for B2B marketers is around 2.6% however, LinkNow’s average is closer to 9.3%

6

0.1

50

Average Sale Price

On average, what is a single customer worth? If you offer a recurring job like a landscaping service, enter their average lifetime value.

500

100

20k

Lead to Customer Rate

What percentage of leads turn into customers?

50

1

90

Results

Number of Clicks

9,040

Number of Leads

271

Cost-Per-Lead

83

Value of a Lead

10,296

Expected Revenue

2,792,275

Expected Profit

2,769,675

Return on Ad Spend

12,255.2